Asics

ASICS is a shoe brand based in Kobe, Japan. While they produce footwear across many sports categories, they are most recognized for their retro models such as the GEL-Lyte 3, GEL-Saga, GEL-Kayano 5, and more.

ASICS Sportstyle is the lifestyle division of the brand; they are responsible for the limited edition collaborations with boutiques (KITH, Concepts, etc.) and designers (Kiko Kostadinov, Vivienne Westwood, etc.).

As we’ve transitioned into an era of sneakers where tech-runners and early 2000s styles have more sway than ever, ASICS has been both a clear benefactor and a primary driver of that trend. The brand’s work with British designer Kiko Kostadinov can’t be understated in that regard, but in-house designs like the multi-edition ASICS GEL-Kayano line have caught on as genuine standouts in a crowded field.

In 2024, the ASICS isn’t taking their foot off the gas, and all indications point to them being a major player with their continued retro-futuristic excellence. Models like the AWAKE-assisted ASICS GEL-NYC and the all-new ASICS GEL-Terrain present as two tentpole silhouettes for the brand as the year draws on.

Asics

“Orange Lily” Blooms On The ASICS GT-2160

The ASICS GT-2160 has established itself as a true catalog favorite, both for consumers and for a host of collaborative partners that have taken to...

By Matt Varga March 28, 2024
204

Cream And Bamboo Grace The ASICS GT-2160

The onset of spring is the perfect time for vibrant footwear, and ASICS’ recent deliveries have come through. Green and reflective treatments have appeared on...

By Andrew Rizzo March 26, 2024
572

ASICS Pours On The Y2K Vibes With The GEL-Nimbus 9

Much like the success their competitors have seen with the New Balance 550 and adidas Samba, the current retro sneaker wave has been a serious...

By Matt Varga March 22, 2024
364

Green Accents Liven Up The ASICS GEL-NYC “Cloud Grey”

Green ASICS GEL-NYC colorways have accounted for some of the model’s most popular inline releases. Reflective and suede-centric builds have turned heads, and an upcoming...

By Andrew Rizzo March 22, 2024
648

Kiko Kostadinov Enhances The ASICS GT-2160 Under The “Curatorial Collection”

Kiko Kostadinov’s vision of functional and flashy has influenced sneaker design to a near-immeasurable degree. Few (if any) have been able to replicate that intersection...

By Sneaker News March 15, 2024
1326

Above The Clouds Returns To The ASICS GT-2160 In 2024

A persistent collaborative canvas last year, the ASICS GT-2160 isn’t slowing down any in 2024. Australian imprint & retailer Above the Clouds is reprising their...

By Matt Varga March 14, 2024
1365

The ASICS GEL-Kayano 14 “Unlimited Pack” Features Five Colorways

ASICS GEL-Kayano shoes have had a cult following for a while, but modern footwear sensibilities have placed the line at the forefront of current fashion...

By Andrew Rizzo March 14, 2024
1853

The ASICS Gel-Quantum Kinetic Embraces All-Silver Overlays

The ongoing influence of Kiko Kostadinov on ASICS footwear is made evident on the GEL-Quantum Kinetic. The model comes packed with industrial design cues and...

By Andrew Rizzo March 13, 2024
596

Wood Wood Brings Its Contemporary Ethos To The ASICS GT-2160

Copenhagen fashion brand Wood Wood is a familiar yet under-the-radar sneaker collaborator, having worked with ASICS, adidas, and New Balance on a variety of lifestyle...

By Andrew Rizzo March 13, 2024
857