Yesterday, in Portland, Nike and Kobe Bryant officially launched the Nike Hyperdunk, Nike’s lightest and strongest basketball shoe ever and one of the many superior, lightweight performance product innovations the company unveiled to support athletes from over 100 countries who will compete for gold in 32 sports in Beijing this summer.
At only 13.0 ounces, the Nike Hyperdunk is 18 percent lighter than the average Nike basketball shoe. Kobe runs an average of 2.5 miles a game—less weight on his feet means more energy on the court. Kobe is expected to play in the Nike Hyperdunk when the Lakers meet the Clippers in April. The Hyperdunk hits US retail in late July.
Read more about the Nike Hyperdunk below…
“Our performance product for Beijing is some of the best work Nike has ever done,” said Nike President and CEO Mark Parker. “The Nike Hyperdunk is a prime example of our commitment to deliver extraordinary innovation and lightweight performance product to the world’s best athletes. Every gram counts in competition. Athletes need superior lightweight footwear and apparel that they can compete in with confidence and that’s exactly what we’ve created for them.”
Parker and Kobe introduced the Nike Hyperdunk to media from around the world who came to the company’s World Headquarters to witness Nike’s innovative assortment of Beijing-related performance product. The product ranges from footwear using lightweight technology fibers stronger than bullet proof vests and Lunarlite foam cushioning to Nike Swift performance apparel using recycled polyester.
“The Nike Hyperdunk is extremely lightweight, strong and responsive to give a real advantage on court,” said Kobe.
The competition in Beijing will provide Nike with a global stage to capitalize on the momentum and brand leadership that the company has firmly established in China. The introduction of the Nike Hyperdunk and other Beijing-related innovations are powerful platforms for Nike to reinforce its number one position as the leading sports brand in China. Today China represents Nike’s largest sourcing country and is its largest business outside of the United States with revenues having just surpassed $1 billion for the trailing 12 months.
The Hyperdunk combines two new Nike innovations: Flywire technology and Lunarlite foam. Flywire redefines footwear construction, shaving off weight and adding strength, allowing athletes to be lighter on their feet and faster on the track and on the court. Lunarlite foam features a unique cell structure making it lightweight and ultra responsive as a cushioning system.
BELOW ARE THE CURRENT LISTINGS FOR THESE KICKS ON EBAY:
[If kicks below are a random assortment, desired kicks are not currently available on eBay.]
April 9th, 2008 at 8:50 pm
When he wear that shoe tomorrow he will speed up faster and he will perform better, he gonna look like MJ tomorrow…
April 14th, 2008 at 4:37 pm
They are a sleek and innovative shoe. Not to mention that the best player in the league is endorsing them.
July 2nd, 2008 at 9:40 am
super & sexy
July 2nd, 2008 at 11:54 pm
with these shoes you will be able to outrun the question…… kobe how does my ass taste!!!! lol
p.s. kobe is the shyt get the fuck up out his toilet. kobe can not b stopped…. unless he passes 2 much. real talk!!!!!
July 4th, 2008 at 3:28 pm
the nike air go l.w.p. was Nike’s lightest basketball shoe. The hyperdunk cant compare to that. The Air Go was only 11.2 ounces.
July 6th, 2008 at 8:19 pm
When my AAU team first wore these sneakes we ran faster and the grip was amazing
July 9th, 2008 at 9:34 pm
that shoe is real nice…
September 16th, 2008 at 1:19 am
just one word,,
WONDERFUL!!!
How about the price??!
how much…
September 19th, 2008 at 7:58 pm
what up these are hella tite how much
September 25th, 2008 at 2:35 pm
those are great very very good
October 2nd, 2008 at 8:03 am
$110
October 6th, 2008 at 9:04 am
Everytime I wear these sneakers in a Game I get atleast 3 dunks and Amazing rebounds
October 19th, 2008 at 1:57 am
these shoes are revolutionary, im just waiting for what the competition will do. right now nike has the game on lock. it was rumored that some of the team usa players that have other sponsors wanted to play in em. alot of em own a pair. so whatever nike did, the other companies need to step the game up, or else no one will wanna wear anything but. im still waiting on my pair, because i am overseas serving, but a buddy of mine let me ball in em one day, i fell in love instantly. my game is built on agility and speed, so the grip of a shoe is really important…this shoe fits the bill tenfold…
October 20th, 2008 at 7:36 pm
Man, I just went to buy them today for my middle school team, but my dad wouldn’t let me get them cuz he thought they were too expensive. Don’t u guys think thats BS?
November 26th, 2008 at 5:27 am
nice shoes Kobe the best shoes i have ever seen, way better than the zoom 3s. the USA are the best colour way might get a pair can someone please tell me how much in ausralian dollers
thanks a lot if you reply back thanks a lot thank you if you do thank you thank you
November 26th, 2008 at 5:28 am
in size 9 mens
November 27th, 2008 at 1:32 am
i love mine i just got em there the best
January 10th, 2009 at 8:01 pm
its a very goood she
January 10th, 2009 at 8:01 pm
it a goooooooood site
January 11th, 2009 at 11:20 pm
heck yes I just orderd some from eastbay cuz there the cheapest there and I cant waitb till they come… I will be a baller fo-sho
March 10th, 2009 at 5:13 am
Great Shoe…too bad he aint as good as me.
March 26th, 2009 at 11:54 am
This shoe is AMAZING…I thought the lightness of the sneaker was just a joke,then i tried them on and played in them and my perfomance was excellent
March 28th, 2009 at 9:29 am
where can i buy Nike Hyperdunk black size 4.5 or 5???