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The Hyperdunk, designed by Nike creative director Eric Avar, is one of the lightest and most innovative basketball footwear products Nike has ever produced. Debuting on the feet of Nike athlete Kobe Bryant on April 10th, the Hyperdunk will hit retail outlets in the U.S. on July 27th.
While designing the Hyperdunk shoe, Avar took design inspiration from a Nike concept shoe created in the late 80’s for movie character Marty McFly [played by Michael J. Fox] in the film Back to the Future II. The shoes were created through a licensing agreement with Universal Studios Consumer Products Group. Looking at the Hyperdunk’s overall shape, distinctive heel counter and midsole, these features all hearken back to this original concept shoe.
As part of the launch, Nike will introduce limited colorways leading up to the retail debut of the Hyperdunk. One of those limited products is the Hyperdunk 2015.
The Hyperdunk 2015 will continue this tribute to the original concept shoe by borrowing some of the iconic coloring that made the shoes so striking. The upper of the Hyperdunk 2015 features the same matte grey and white colors that appeared on the original. It also features the grey and teal speckled midsole that jumped off Marty McFly’s original footwear, as well as glow in the dark panels that give the shoe a futuristic feel.
Additionally the Hyperdunk 2015 will feature call outs to the film including graphics from McFly’s hover board on the sock liner and a few more subtle references for people to discover on their own.
Consumers will be able to find the Hyperdunk 2015 at Nike House of Hoops (in NYC) as well as Niketown and other select Nike retailers.
Niketown NYC
6 E 57th Street | 
Map
New York, NY 10022
TEL: 212-891-6457
House of Hoops
268 West 125th Street | 
Map
(btwn Adam Clyton Powell and Frederick Douglas Blvd.)
New York, NY 10027
4 Responses to “Nike HyperDunk (McFly) 2015 – NY Release – July 12th”
July 11th, 2008 at 3:44 am
sweet! i have the hyperdunk kobe 10 the one he’ll use in the olympics, i used mine yesterday and it felt really good from the start and after the game ended after 2hours of running and lateral movements. to put it in simpler term it was AWEEEEEEEEESOME!
July 12th, 2008 at 7:41 pm
2 1/2 days….that’s how long heads have been waiting @ house of hoops in the big apple.
i was @ the undftd santa monica release and i got totally shafted. i was there for 12 hrs, i think the first cat was there for about 24 hrs. it was mad unorganized, peeps were cutting in line when kobe showed up an hour late in the delorean. twas a mess, no wristbands or anything, ridiculous. then they raffle off the last 10 pair, and of course, some people who show up 15 minutes prior win a pair.
i hear it was also a bad look @ NTLA when they were passing out wristbands. peeps were getting salty, cops were by every hour. heads had to sit on the marble cause i imagine the stuffy city of beverly hills would’nt allow chairs or the appearance of camping.
the hyperdunk mcfly hype has hit a critical mass, it’s hitting every hipster blog, yahoo, wired mag, news outlet, you name it. i haven’t seen this much hype since the titanium or the pigeon. i didn’t see this one coming.
i don’t know how i feel about it…it leaves a bad taste in my mouth. i’m addicted to sneakers but at the same time i feel like i need to grow up and leave this bullsh*t. these kicks have hit $1,900 on ebay. that is effin madness and makes me utterly sick.
people don’t get marketing. nike could have made more of these mcfly’s and they would have easily gotten consumed by all of us and would have made more money than doing a limited release…but by making them limited, it creates a buzz and hype that is utterly priceless. i wouldn’t call it genius but it’s pretty damn clever.
i’m banking that the nike marketing gurus didn’t even see this one coming. i’m willing to bet that they are surprised at the level of success and buzz of this one.
September 22nd, 2008 at 12:42 am
awesome shoes !
i got wun exactlii like diz buh wid green highlights !
RUCK AWHN !
March 20th, 2009 at 6:59 pm
i,d whup a mans ass to get a pair of deez janks. yo thay HOOOOOOOOOOOOOT!!!!