RUCK AWHN !

i was @ the undftd santa monica release and i got totally shafted. i was there for 12 hrs, i think the first cat was there for about 24 hrs. it was mad unorganized, peeps were cutting in line when kobe showed up an hour late in the delorean. twas a mess, no wristbands or anything, ridiculous. then they raffle off the last 10 pair, and of course, some people who show up 15 minutes prior win a pair.

i hear it was also a bad look @ NTLA when they were passing out wristbands. peeps were getting salty, cops were by every hour. heads had to sit on the marble cause i imagine the stuffy city of beverly hills would’nt allow chairs or the appearance of camping.

the hyperdunk mcfly hype has hit a critical mass, it’s hitting every hipster blog, yahoo, wired mag, news outlet, you name it. i haven’t seen this much hype since the titanium or the pigeon. i didn’t see this one coming.

i don’t know how i feel about it…it leaves a bad taste in my mouth. i’m addicted to sneakers but at the same time i feel like i need to grow up and leave this bullsh*t. these kicks have hit $1,900 on ebay. that is effin madness and makes me utterly sick.

people don’t get marketing. nike could have made more of these mcfly’s and they would have easily gotten consumed by all of us and would have made more money than doing a limited release…but by making them limited, it creates a buzz and hype that is utterly priceless. i wouldn’t call it genius but it’s pretty damn clever.

i’m banking that the nike marketing gurus didn’t even see this one coming. i’m willing to bet that they are surprised at the level of success and buzz of this one.