Nike x Premium Goods – Atomic Zoom Kobe 1
As we get closer and closer to the 8/8/08 date there are more and more goodies being released from Nike, and now we have an exclusive on the latest collaboration from Nike. Back during the 2006 NBA All-Star Game, Nike invited 6 different retailers to participate in a Zoom Kobe 1 design contest where ultimately the winner would be able to have their pair released at retail. The retailers/sneaker boutiques included Alife, HUF, Nort, St. Alfred, PremiumGoods., and Undefeated. Ultimately Kobe Bryant himself selected PremiumGoods as a result of their original design and inspiration.
The inspiration for the “Atomic” Zoom Kobe 1 came from numerous emotions mentioned in Kobe’s diary, the most important of which being energy. PremiumGoods applied the infinity symbol throughout the shoe to represent the scientific equation of E=MC^2, but also a rotated version of the number 8 (Kobe’s jersey number at the time). The atomic symbol on the side heel of each shoe features Kobe’s black mamba logo, representing the nucleus. Additionally there are some other refences to the number 8 that if you’re lucky enough to pick up a pair, you can analyze. These exclusive Zoom Kobe 1′s will be released in the amount of 8 pairs at PremiumGoods in Brooklyn and Houston on August 8th, 2008 (8/8/08) at a retail price of $444.00.
More photos below…