October 29, 2008 BY Sneaker News / 0
After the successful introduction of Mongolian Shoe BBQ in 2005, and the on-line launch in 2006, PUMA® has recently added the First Round silhouette to the program. From the PUMA Archive in 1987, the First Round is a hi-top version of the Basket. The high cut and padded collar made this shoe and instant hit with both the hip-hop and skateboarding community. The iconic style has now joined the Basket and RS100 in the Mongolian Shoe BBQ to give consumers a chance to fully customize a pair of shoes in a hands-on, tactile and interactive shoe making experience.
In addition to the introduction of the First Round, there is also a range of new materials to choose from, including nylon in navy and canvas in black, white and burnt olive. Every aspect of the shoe is independently customizable, from the choice of both fat and skinny laces, to the choice of outsole and the color of the tongue tag.
Mongolian Shoe BBQ is now a permanent fixture at participating PUMA concept stores and online at PUMA.com where customers, or “chefs,” get a chance to flex their creative muscles and try their hand at shoe design with a new PUMA sneaker style.