Nike Hyperlite – White Men Can’t Jump – Fall 2009
By now, you’ve probably already seen the White Men Can’t Jump Air Flight Lite High from the recent Media Pack, but it appears that Nike isn’t done paying homage to the classic b-ball flick. Nike went a different route this time, using the yet to be released Nike Hyperlite to further immortalize the baddest 2 man squad since King and Duck. The upper is a fairly simple white, but there are some bright accent colors that may have been seen on one of Sidney Deane’s flipped brim bicycling hats or Billy Hoyle’s notorious pumpable Nike Air Command Forces.
Speaking of gear worn by Woody Harrelson in White Men Can’t Jump, this Hyperlite goes a step further in its tribute than the Flight Lite did by adding a very special tongue label. Reinterpreting the “Parental Advisory” logo that appeared on Woody’s t-shirt in the movie, the tag on the tongue features his famous line, “I’M IN THE &*#@ING ZONE!” Stay tuned for release info so you too can get “in the zone.” Much thanks to J. Gibson for the photos.