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Every year in Jersey City, the Irish and the “Irish for a day” gather on St. Patrick’s Day for a festive parade that happens to march right past renowned sneaker shop, Packer Shoes. This year, Packer decided to go from a spectator to a participant, supplying parade-goers, very fittingly, with the launch of the limited edition House of Pain adidas Campus and some matching green Packer t-shirts. The green suede shoes fit the color scheme of the day nicely, proving to a big hit with the obviously Irish-centric masses, as well as supporting the community with a portion of the day’s sales going to the Jersey City Boy’s and Girl’s Club.

The celebration’s biggest V.I.P., Jersey City’s Mayor Healy, stopped by the store to say hello and wound up walking out with a pair to wear in the parade. Even the Guinness Man gave some love to Packer Shoes and the House of Pain kicks as he marched down Marin Boulevard receiving some serious appreciation from the thirsty crowd. As the parade was winding down, most attendees went down to the event’s longtime headquarters, P.J. Ryan’s Pub, but the boys at Packer went back to begin preparations for next year’s big St. Patrick’s Day drop.  Now let’s see which sneaker company steps up.

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