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Some of you may have already seen this video as part of the Ultimate Jordan DVD, but for those who haven’t had the pleasure, here you go. This short video documents the evolution of the Air Jordan all the way from the beginnings at Nike to the birth of the Jordan Brand. Included are clips of interviews, ad campaigns, game highlights and behind the scenes looks at some of the photo/video shoots and design meetings that helped to make these kicks what they are today. With a little help from Mars Blackmon, Bugs Bunny and others, this brief retrospective paints a nice picture of how the Air Jordan mystique came to be. For the younger generation of sneakerheads who have only known most of the Air Jordan sneakers as Retro releases, this is a great crash course in the road to greatness followed by Michael and his revered arsenal of kicks, as well as a highlight reel of one of the most brilliantly marketed brands in history. Via NT.
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4 Responses to “Air Jordan Evolution Video”
May 21st, 2009 at 2:53 pm
G.O.A.T.
HE PLAYED A GRACEFUL STYLE.
AT 5:16 IN THAT VIDEO, I DON’T THINK THAT STATEMENT IS TRUE ANYMORE WITH ALL THESE FUSIONS HYBRIDS.
I’D PUT ALL THOSE NIKE DESIGNERS OUT OF WORK, EXCEPT TINKER HATFEILD
AT 4:50 IN THE VIDEO, DOES ANYONE KNOW WHERE THAT WARM-UP SHIRT MJ WAS WEARING CAN BE FOUND AT NOW?
OR THE NAME OF IT?
I STILL REMEMBER WHEN THAT WARM-UP DROPPED, I WAS IN JR HIGH & COULD NOT AFFORD IT. THE ONE I WANTED WAS THAT SAME ONE, EXCEPT IT WAS LONG SLEEVE, WITH THE BIG JUMPMAN LOGO ON ONE SLEEVE.
IF SOMEONE KNOWS WHERE TO FIND THAT LET ME KNOW, PLEASE.
I DIDN’T KNOW THEY HAD THAT WARM-UP IN SHORT SLEEVE.
GONA BE HARD TO TOP THAT LINE. A.I. HAD A SHOT, SINCE HE IS LIKE THE ONLY OTHER PLAYER I THINK EVER TO HAVE A CAREER/LIFETIME CONTRACT WITH 1 SHOE COMPANY. HIS DESIGNS BEEN UP & DOWN LATELY THO.
I DID LUV THEM REEBOK QUESTIONS. CLASSIC TOP 5
May 21st, 2009 at 4:05 pm
old video uploaded it for any fans
May 21st, 2009 at 6:50 pm
Cool. Wish we could have seen a sneak peek to the jordan2010
May 22nd, 2009 at 9:13 am
where can i get that brooklyn cap?!