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adidas Consortium – Rod Laver Series

August 3, 2009 BY / 0

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adidas rod laver collection1 adidas Consortium   Rod Laver Series

The Rod Laver is one of adidas’s most iconic and legendary models. It was originally released in 1970 and has since gone to live on and remain relevant over the course of nearly four decades. To celebrate the shoe’s impressive history, the adidas Originals Consortium project will be paying tribute in some pretty interesting new ways. In addition to the re-issue of the classic white/green “Grass Court” edition, nine global Consortium partners who are on the cutting edge of sneaker retail have been invited to put their own spin on the legendary model.

Among the widespread international collaborators will be NYC’s Dave’s Quality Meats, renowned Los Angeles shop, Undefeated, LimitEDitions out of Barcelona and Tokyo’s V.A. Each has come up with their own unique version of the shoe using a variety of colors and materials to give the Rod Laver new life. Keep reading after the jump for detailed images and info on the original “Grass court” version, as well as the first batch of Rod Laver collaborations, and be on the lookout for these to hit adidas Consortium retailers in very limited numbers in August and September.

image 6139 adidas Consortium   Rod Laver Series

ORIGINAL COLOURS AKA THE GRASS COURT

With its suede heel tab, ‘ROD LAVER’ lettering at the rear and mix of ribbed mesh side panels, embellished here with a slight vintage effect, and pristine leather lacestays, tongue and toe, this O.G. colourway of an adidas bestseller, decade after decade, is presented in that recognisable blend of green and white.

The tweaked sole unit, with its slightly altered outsole is an alteration that brings a pioneering creation up-to-date without compromising the shoe’s essence, while the Consortium tongue branding and sockliner detailing links these to the nine retailer re-workings perfectly. This makeup is defiantly steeped in the past, representing the Laver’s clean, stylish introduction onto the courts, and effortless presentation to a global audience of sports fans and nascent culture of shoe connoisseurs.

image 6078 adidas Consortium   Rod Laver Series

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image 6067 adidas Consortium   Rod Laver Series

image 6140 adidas Consortium   Rod Laver Series

image 6138 adidas Consortium   Rod Laver Series

image 6137 adidas Consortium   Rod Laver Series

Filed under: Adidas Collaboration Upcoming Sneakers

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