Nike Sportswear – The IAM1 Journey – Taipei Artist Installation
Nike has been pulling out all the stops to promote its IAM1 Journey, a retrospective of the history of the Air Max 1 and its evolution into the Air Maxim 1. After making a big splash in London, the IAM1 Journey set course for Taipei, where artists from China, Hong Kong and Taiwan were invited to honor the Air Max 1 legacy in each of their own unique ways. Artists such as ANO, Phalanx Studio, Alien, Silly Thing and Lei Lei each provided their own take on the legendary shoe, using a variety of mediums to get the point across. From Phalanx Studios’ vinyl toy figures, to Silly Thing’s light-up Air Max 1 sculpture, to Alien’s “Evolution Studio” installation, the event was crammed with wall-to-wall visual stimulation, all with an underlying Air Max 1 theme. Keep reading after the jump for a video and a ton of pics from this eye-catching event. Via Freshness.
For more info on the history of the Air Max 1 and the creation of the Air Maxim 1, you can also check out the in-depth feature on Freshness.