Hip-hop and the sneaker game often go hand in hand, so when watching the new video for J-Dilla’s “24K Rap,” featuring Raekwon and Havoc of Mobb Deep, many sneakerheads will notice a familiar backdrop behind the action. Late last month, we gave you a look at some behind the scenes pics from the filming of the video that just so happened to be shot at none other than legendary NYC shop, Alife. Store manager Jesse Villanueva even makes an appearance in the video as a victim who is tied up and robbed in the store. Besides the setting for the video being a sneaker store, there are also some sneaker cameos in the footage, such as Raekwon holding up a pair of LIVESTRONG Mister Cartoon Air Force 1’s. Check out the video here and keep reading for some more inside looks at the video shoot.
J Dilla feat. Havoc & Raekwon – “24K Rap” – Filmed @ Alife
Aaron Kr.
August 22nd, 2009 (updated)
This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. The opinions and information provided on this site are original editorial content of Sneaker News.
104
Popular Stories
Latest News
Fernando Tatis Jr. Honors Late Padres Owner With Air Jordan 1 Cleats
San Diego Padres star Fernando Tatis Jr. is known as one of the most fashion-forward MLB athletes, and his taste in baseball cleats lives up...
by Andrew Rizzo
9 hours
436
The Nike Air Max 1 "Easter" Drops On Good Friday
Updated March 28th, 2024: The Nike Air Max 1 “Easter” is set to release on Good Friday (March 29th, 2024) for $160. Nearly a full...
by Jared Ebanks
9 hours
3450
The New Balance 530 Rounds Out The "Festivals" Pack
Friday is good indeed: A trio of New Balance lifestyle bangers will be launching exclusively at JD Sports & Finish Line, each decorated in a...
by Sneaker News
10 hours
473
Loading...