Hip-hop and the sneaker game often go hand in hand, so when watching the new video for J-Dilla’s “24K Rap,” featuring Raekwon and Havoc of Mobb Deep, many sneakerheads will notice a familiar backdrop behind the action. Late last month, we gave you a look at some behind the scenes pics from the filming of the video that just so happened to be shot at none other than legendary NYC shop, Alife. Store manager Jesse Villanueva even makes an appearance in the video as a victim who is tied up and robbed in the store. Besides the setting for the video being a sneaker store, there are also some sneaker cameos in the footage, such as Raekwon holding up a pair of LIVESTRONG Mister Cartoon Air Force 1’s. Check out the video here and keep reading for some more inside looks at the video shoot.
J Dilla feat. Havoc & Raekwon – “24K Rap” – Filmed @ Alife
Aaron Kr.
August 22nd, 2009 (updated)
This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. The opinions and information provided on this site are original editorial content of Sneaker News.
114
Popular Sneakers
Popular Stories
Latest News
Where To Buy The Joe Freshgoods x New Balance 1000
Updated April 19th, 2024: The Joe Freshgoods x New Balance 1000 “Black Ice” gets its widest release yet on April 18th, launching via NewBalance.com and...
by Sneaker News
12 hours
31955
The Nike Flyknit Haven Goes Traditional In "Black/Sail"
The Nike Flyknit Haven was announced just months ago alongside its sibling silo, the Nike Flyknit Bloom. Though they approach it from opposite angles, the...
by Matt Varga
12 hours
522
Nike Made An Air Force 1 That Looks Like A Killshot II
The Nike Killshot II put on one of the best sneaker revival tours of the modern era a few years back, ascending from the archives...
by Andrew Rizzo
12 hours
377
Loading...