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The second annual Nike Future Sole Design Competition was a huge success, making leaps and bounds compared to last year. The amount of design submissions almost doubled, wile the hits on the Future Sole website quadrupled! Another change from last year’s competition is the breakdown of the tournament, splitting the designs into two categories: Jordan Brand and Nike Basketball. After an exhausting process, Austin Jermacans and Daniel Gold were announced the finalists for the Jordan Brand category.
The finals took place at the renowned Nike campus in Beaverton, Orgeon. The challenge was to deisgn and present their unique take for the upcoming Jordan Melo M6. Both contestants were given the exact set of information and briefs of Carmelo Anthony’s interestes, style preferences and personal views on his signature shoes. With the help of mentors, both of which product design emplyees of Nike, the finalist must present their final renders and design process to a panel of judges consisting of Nike execs and some other names with authority in the sneaker biz.
Austin Jermacans took on the theme of Melo’s evolution both on and off the court. Additional inspiration came from the Lamborghini Gallardo Spyder and the suits which the NBA star is now known to fashionably and professionally rock on an almost daily basis. Daniel Gold went for the ultimate basketball shoe to fit Melo’s ‘do-it-all’ playing style. Gold wanted the profile to fit more of a Flightposite inspired Hyperdunk / Green Goblin feel, featuring a minimal toebox and Flywire sockliner. In the end the judges thought Austin Jermacans had the edge with a better backstory, incorporating his points of Melo’s refinement in style. An immeasurable experience for both contestants in their strive to one day being a successful industrial designer, this is an inspiring story to all to go big venture to their dreams. via SC.
11 Responses to “Air Jordan Future Sole Finalists”
October 7th, 2009 at 9:51 am
You have to give both guys credit for trying, but there is really nothing ground breaking with either pair. They are both just rehashed designs in my opinion. I hardly see any differences in the first pair as compared to anything we’ve seen Melo wear in the past. On the second pair, all I’m feeling is the shape of the shoe, but again it looks like the Nike Zoom BB from a few years back.
October 7th, 2009 at 10:07 am
Not a fan
October 7th, 2009 at 10:35 am
Both look better than ANY of JB’s Melo signature line. Hire ‘em…JB NEEDS new blood to bring in GOOD (better)CREATIVE IDEAS.
October 7th, 2009 at 12:54 pm
sign those dudes up, jordan. you need em.
October 7th, 2009 at 1:04 pm
I’m with TL but think that’s exactly why the winning design won. It clearly is a Melo style shoe. In fact, I think it’s one of the better designs and really should be considered for production at a $110 price point like this years model.
October 7th, 2009 at 1:13 pm
lol zach efron is the other finalist!
October 7th, 2009 at 2:47 pm
wack
October 7th, 2009 at 3:37 pm
second pair looks like a mix of old skools (durant) and tai chis mixed together.
October 7th, 2009 at 4:20 pm
UGLY!
October 7th, 2009 at 5:17 pm
at least nike brought them in the building before they stole their ideas. Better to do it to their face than they way they usually do things.
October 7th, 2009 at 6:03 pm
Both guys could refine and tweek their design a bit…
certainly a step up if you ask me…
i say sign ‘em up. they’ll definitely do better than that bunkass JB fusion, loud ass dunk, blazer colorways, bland ass AM95 CW, and doofy looking basketball shoes they’ve been churning out in Beaverton.