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HSSSSSS. It’s a sound that helped Reebok stay on the forefront of athletic footwear. Quickly being eclipsed by the likes of Nike, Reebok brought about a new innovation in custom fitted sneakers. However this new Pump Technology was not successful in making sales, but rather gave them some spotlight, as The Pump debuted in ’89 at a whopping $200. Even when it was brought back, coincidentally under the Bringback moniker, it just didn’t quite do it for consumers despite the tons of people who found nostalgia in it being the shoe that represented Dominique Wilkins in his golden era.
But with the more current trend era giving much more of a appreciation for (super)hi-tops, Reebok finds it only appropriate to celebrate their 20 years of Pump Technology with the retro of The Pump. The tooling may seem similar to those already familiar with the more popular Pump styles which Reebok has already been pushing for quite some time now. However, this oldie features a much higher ankle structure, but more importantly differing from the latter styles, the air release valve is located on the heel tab rather than on the tongue conveniently right next to the pump itself. More importantly is its apparent superior quality in the materials, certainly more impressive than a bunch of stuff coming out of Nike/Jordan lacking in craftsmanship. With the first colorway coming out in a classic black/white scheme, these are sure to get some more love than its previous drops. Expect these to be dropping in low quantities at select retailers sometime in November. via Crooked Tongues.
8 Responses to “Reebok – Pump Technology 20th Anniversary – The Pump Retro”
October 15th, 2009 at 4:26 pm
Yessir!
October 15th, 2009 at 4:46 pm
Official!
October 15th, 2009 at 5:31 pm
can i get an amen???
it’s about time
October 15th, 2009 at 9:20 pm
I haven’t bought a pair of reeboks in 15 years but that’s gonna change when these drop
October 15th, 2009 at 9:31 pm
Thank You Reebok! I will be getting these and the twilight zones. mos def cop
October 15th, 2009 at 11:20 pm
NOW THESE I LIKE!!!! ONLY PAIR OF REEBOKS I OWN ARE tHE DEE BROWNS BUT THESE RIGHT HERE ARE OFFICIAL!!! AMAZING!!!
October 16th, 2009 at 4:18 am
not even a question….gotta have em
October 16th, 2009 at 5:26 am
^^i’m exactly the same.