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Every year, when the new Air Jordan signature model drops, we can be assured of two things. One is that the shoe will push the limits of cutting edge sneaker design, and the other is that reactions to the shoe will be of a love/hate nature. Many Jordan-heads rightfully hold Jordan Brand up to a higher standard, and because of the unconditional love for the early Air Jordan models, each new pair already has a lot working against it. JB is in a tough spot with the yearly signature Jordan line. To make a comparison, it’s like going to see a legendary band in concert, and even though the crowd only wants to hear the classic hits, the band still has to play some new songs to help sell their latest album.
That’s what seems to happen with new Air Jordans nowadays. As much as people want to love the new ones, they will always compare them with the classics, and that’s hard to match up with, not just on a design level, but for the nostalgia factor as well. Just like with that great band’s new album, it unfairly has plenty working against it before it even emerges. At the end of the day though, the die-hard fans still want it to be great and want to love it. Many recent Jordan models have missed the mark by quite a bit, but even the ones that have been close still have a hard time capturing that original magic.
This year’s Air Jordan 2010 edition might just be a step back in the right direction thanks to the team of Tinker Hatfield and Mark Smith at the helm. While the shoe will definitely draw it’s share of criticism and opposition, the simple fact is that JB has once again found a way to transform the classic Air Jordan aesthetic into something innovative and fresh. The flowing lines and clean design of the Air Jordan 2010 are a nice throwback to some classic Jordan flavor, but it’s the transparent window that gives the shoe the kind of daring touch that we used to always expect from a new Air Jordan release. The window effect will no doubt be extremely polarizing among sneakerheads, but at least they are still pushing things forward and creating unique concepts.
Many will bash the shoe now, and then go buy it when it drops on February 13th, so don’t be swayed by others when formulating your own opinion. Keep reading after the jump to take a thorough up-close and personal look at the Air Jordan 2010 and the technology behind it. Whether you love it or hate it, at least tip your hat to the ingenuity and progressive attitude that has made the Air Jordan line such a huge success over the years.
41 Responses to “Air Jordan 2010 – In-Depth Detailed Look”
November 12th, 2009 at 9:07 pm
These are growing on me more and more. It’s a combination of getting used to seeing what is a radical design element in the ‘window’, coupled with the fact that this shoe seems to be something of a mashup in its own right. Then again, you take a look at all the potentially supreme tech crammed into this shoe and it’s looking like this might be the Kobe 4 killer, especially in terms of longevity.
November 12th, 2009 at 9:21 pm
REMOVE THAT CIRCLE!!!!!!
November 12th, 2009 at 9:25 pm
Coulda been sweet if it wasnt’t for that damn window. It destroys the shoe.
November 12th, 2009 at 9:26 pm
These actually don’t look that bad in these pics style wise, but they still don’t look like something I would rock, more for the court
November 12th, 2009 at 9:28 pm
I’m starting to kind of dig these shoes, not great but not as bad as I first thought, it’s a good looking shoe, i’m happy to see Tinker back.
November 12th, 2009 at 9:35 pm
weak
November 12th, 2009 at 9:43 pm
better than last years !
November 12th, 2009 at 9:51 pm
y the hell is 1 side higher than tha other.. these lowball look super comfortable… and there great on breathability. there perfect for basketball….. but its ugly as helll!!!
November 12th, 2009 at 9:51 pm
i agree with Menace, the circle window ruins it.
the rest of the shoe has sleek, flowing lines and the circle seems to ruin the flow; it doesn’t match with the rest of the shoe.
there should be something there, maybe an outline of an eye? because of how they say it was inspired by how jordan could “see” through all his opponents, it would be better than just a plain circle.
the designers should be creative but also be able to combine the different design elements of a shoe correctly.
November 12th, 2009 at 9:56 pm
these are beat like the last 5 that have came out…so ugly
November 12th, 2009 at 9:57 pm
take a look into the window of weakness
November 12th, 2009 at 9:58 pm
Well since 2010 is the 25th Jordan anivesary, then these were supose to be spectacular. So for the next 4 years expect the same kind of shoes. (not spectalar).
Wait until the 30th aniversaty for the next great Jordan shoe. those would be the Jordan30/Jordan2015
November 12th, 2009 at 10:02 pm
these pictures dont make them look half bad…
November 12th, 2009 at 10:04 pm
It always happens first y’all talk sh!t two days later you’re jockin get some style about yourself, and get off the band wagon.
November 12th, 2009 at 10:05 pm
these dont look any different from what dwades shoes looked like before.
November 12th, 2009 at 10:19 pm
MAKE THE COLOR OF THE BACKGROUND INTO WHITE SO WE CAN SEE THE SHIT IS COMING ON THE WINDOW….
November 12th, 2009 at 10:25 pm
cant wait to play ball in these
November 12th, 2009 at 10:29 pm
hmmm bottom from the 20′s…overall sillhouete from the 16′s…ridiculously ugly circle from the 21′s…glossy side black panels from the 7′s…inside of the 20′s…and tongue from the 23′s…cmon…no orginality…why cant Jordans be what they used to like back then…
November 12th, 2009 at 11:19 pm
dookie sauce on a big old donkey dick….that’s what these look like.
November 13th, 2009 at 12:01 am
kyle Says:
November 12th, 2009 at 9:51 pm
y the hell is 1 side higher than tha other..
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you must have never seen an Air Jordan 5
November 13th, 2009 at 12:35 am
He’s retired, the signature series should have stopped at 23, the fact that they keep making new shoes, and hideous ones with windows is retarted, to me anyway
November 13th, 2009 at 1:18 am
gotta admit, i’m ready to give these a chance, tinks back at the helm and this is a better colorway, check out our tees for images that push the envelope
November 13th, 2009 at 1:24 am
I mean… its great that they put all the features within the shoe and i love the sketches but you have to be kidding me if JB thinks that they can get away with bullshiting the exterior of the shoe. This makes no damn sense for a Jordan shoe to look this damn bad. Yes, i kno its for the court, i kno its supposed to be super comfortable but its supposed to be visiually stunning… and this is not stunning at all. I think they’re just doing this to see how many idiots will buy it if it has Jordan’s name on it…. this hurts to look at…
November 13th, 2009 at 1:29 am
100% pure G-A-R-B-A-G-E
hakeem olajuwons >>>>>>
November 13th, 2009 at 1:38 am
i think they r sweet …innovative w ith the window but what i love most about them is that that they make me wanna rock them with a almost anything i have in my wardrobe…low cut socks baggy shorts or jeans …they look ferrari like….slip streaming thru the wind….also the front and back looks aggressive and sleek…i’d love 2 pair…one to put in a glass case another to glide around the city….i would not play in them except by myself…simple as that….selfish yeh so what…just stare but don’t touch….and guess what my last name is JORDAN….seriously….send me a pair mike…!
November 13th, 2009 at 2:16 am
Pura mierda!!!!!!
November 13th, 2009 at 3:13 am
I would prefer to see the Jumpman logo instead of the ugly circle.
November 13th, 2009 at 3:16 am
Function first, form will follow. Tinker Hatfield is smarter than you.
November 13th, 2009 at 3:35 am
i’m sure they’ll look better in person, once you hold it and once you try them on. when you all go to the store and see people, you’ll buy them just because.
November 13th, 2009 at 5:00 am
If the window wasnt a huge circle but more to the shape of the shoe,it wouldn’t be bad..Would’ve thought tinker would come up with something better though
November 13th, 2009 at 5:37 am
How is JB “Pushing the envelope in shoe technology and design” with a round tranparent window???
Design wise, these shoes look like little kiddie shoes.. just missing the flashing lights each time your foot hit the ground.
About technology, Its the same double stacked zoom air… Considered design… still the same technology and concept they had going since AJ 23.
With this product, JB is just pushing a weak product with a jumpman logo on it.
This is not just a pass for me… I am royally disgusted!
November 13th, 2009 at 8:15 am
Seeing the shoe from different angles and getting a look at the technological features gives me an appreciation for the shoe. I haven’t liked every single signature Jordan, but one thing they’ve all been good for if anything is performance. These will surely be great shoes on the court. An all black colorway would really set these off. We’ll see what folks are saying once Dwayne Wade shows up with a pair on court. I heard these will be like $170-180… I like them, but not for that price.
November 13th, 2009 at 9:01 am
Are they gonna make special socks for these? otherwise, everybody is going to be walking around in $200 shoes with nasty old $2 socks.
November 13th, 2009 at 9:50 am
I’m feelin em…..really ready to see more colorways.
November 13th, 2009 at 12:43 pm
looks like im officially done with future jordans…im strictly doing retros now…
November 13th, 2009 at 4:09 pm
anybody sayin these are nice, would u rock ‘em if it had the fila F on it? stupid ass niggas
November 13th, 2009 at 6:05 pm
whts with the circle
November 13th, 2009 at 6:37 pm
u guys are insane, its not that bad looking of a shoe. it looks really comfortable. and i think tinker is right and that this could be a classic in 25 years. i bet that people thought the same things about the 5, 6, 3, 1, and 12s classic shoes that we all love now, so just give it a chance.
November 14th, 2009 at 5:35 pm
they are perfect…just perfect
November 14th, 2009 at 8:04 pm
the rest of the shoe is good but the circle ruins it i wont be copping to many retros coming out next year
November 16th, 2009 at 9:19 pm
Ok this is the low version but where is the 2010 ”Outdoor High” version? cause at the botton of my heart i like those cause when the sneaker is ugly thats mean that sneaker is comfortable.