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Nike Sportswear’s flagship store in New York opened just over a year ago. This project representing both the brand reorganization/renaming (remember ‘Nike Sport Culture’?) and the store itself have done phenomenally well, especially given the current economic climate.
Rather than just resting on their success, the Swoosh would rather, say, head ‘out’ for a treadmill run accompanied by a floor-to-ceiling video display. Clever stuff like this ‘Runner’s Studio’ is what makes Nike’s new store in the Harajuku section of Tokyo immediately indispensable.
The hardwood floors are painted with metallic silver ‘lanes’ so you can run through the store if that’s more your style. You can customize your own kicks in the Nike iD Studio, which is emphasized by a floating display of all-white samples that would have any fan of the Try-Ons series sweeping from joy and envy. The store is fully stocked with all of the current releases, as well as some special limited drops from before. Take a look at the new Nike Harajuku flagship after the jump. via ShoesMaster
3 Responses to “Nike Harajuku Flagship Store Open in Tokyo, Japan”
November 12th, 2009 at 6:14 pm
Very innovative. Great job!
November 12th, 2009 at 7:56 pm
THATS DOPE.
GOT A BUNCH OF WHITE ON WHITE AF1′S AND AIR MAX’S HANGIN FROM THE CEILING
November 12th, 2009 at 11:21 pm
these pricks won’t let you take any pictures inside the shop….anyhow, it’s a beautiful store and their ID section is HUGE.