76703

Nike Harajuku Flagship Store Open in Tokyo, Japan

Nike Harajuku Flagship Store Open in Tokyo, Japan

P10002561

Nike Sportswear’s flagship store in New York opened just over a year ago.  This project representing both the brand reorganization/renaming (remember ‘Nike Sport Culture’?) and the store itself have done phenomenally well, especially given the current economic climate.

Rather than just resting on their success, the Swoosh would rather, say, head ‘out’ for a treadmill run accompanied by a floor-to-ceiling video display.  Clever stuff like this ‘Runner’s Studio’ is what makes Nike’s new store in the Harajuku section of Tokyo immediately indispensable.

The hardwood floors are painted with metallic silver ‘lanes’ so you can run through the store if that’s more your style.  You can customize your own kicks in the Nike iD Studio, which is emphasized by a floating display of all-white samples that would have any fan of the Try-Ons series sweeping from joy and envy.  The store is fully stocked with all of the current releases, as well as some special limited drops from before.  Take a look at the new Nike Harajuku flagship after the jump.  via ShoesMaster

P1000245

P1000259

P1000257

P1000256

P1000252

Latest News

Air Jordan 4 SB "Summit White/Navy" Releasing March 2025

Nike SB’s crossover efforts with Jordan Brand led to the creation of the Air Jordan 4 SB in 2023, amounting to what many crown as...

by Sneaker News 31 mins
69

On Air Reveals Nike Is Sticking To What It Knows Best: Innovation And Creating Moments

The Nike Sports Research Lab is ground zero for Nike’s mad experiments before they hit market. Every comfort and performance-based foundation of Nike’s, whether it...

by John Kim 1 hour
470

adidas Fumbled Giannis Antetokounmpo By Not Offering A Contract To Thanasis

With so many superstar athletes acting as pivotal brand ambassadors for the industry’s major players, the signature basketball business has never been this competitive —...

by Sneaker News 2 hours
186