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Packer Shoes x Dominique Wilkins x Reebok Pump20 – Release Event Recap

November 20, 2009 BY / 0

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packer-pump-nique

Can you name a player from the 80’s that was more deserving of a signature sneaker than Dominique Wilkins, but never had one?  Not only did Dominique have the sensational skills on the floor to become a fan-favorite, but he also had the swagger, style and showmanship to be a very marketable endorser.  Unfortunately, Nique never got his own shoe as a player, but thanks to Packer Shoes and their Reebok Pump20 collaboration, the day has finally come. From the line of collectors, some who camped outside of Packer’s since the night before in the cold and rain, it was obvious that a lot of sneakerheads were very much behind the cause, not just because the shoe looks great, but also thanks to the inspiration and history behind it.

The mob scene outside of Packer’s front door anxiously waited for their chance to cop a pair of the super-limited Nique Pumps and meet the man of the hour. Dominique made his way in through the back entrance at around 10pm, instantly sending the crowd outside into a frenzy as they caught their first glimpse of the Human Highlight Film through the store windows. Once Dominique got settled in, the Packer crew began to let the dedicated camp-out survivors inside a few at a time to claim the fruits of their labor. As you might expect, the 31 pairs sold out as fast as the staff could bring them out of the stockroom, each complete with a nice package that included stickers, a poster, DJ VinRoc mixtape and of course, the matching t-shirt. Unfortunately, not everyone who showed up got themselves a pair of the Packer Pumps, so it was then time to scoop up the two OG Pump colorways.

After each purchase, consumers could take their goods over to the other side of the store to meet Dominique and get some goodies signed. The guest of honor, who looked like he could still suit up for an NBA team tomorrow, was extremely gracious to all in attendance, eager to shake hands, sign merchandise and talk hoops with one and all. After putting in his work at the autograph table, Nique said farewell and took his exit, leaving the packed house feeling very satisfied with the experience, so much so, that nobody wanted to leave the store. Well after midnight, Packer’s was still mobbed with folks enjoying the electric vibe of the night. It may have taken 20 years for the Dominique signature Pump to be created, but last night made the wait well worthwhile to all involved, including Nique himself, who took the modest route when asked about the tribute, but couldn’t help but to glow as he admired the shoe and basked in the overwhelming love from Packer Shoes and all in attendance.

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Filed under: Collaboration Events Reebok

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