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As you know, in addition to the latest releases and upcoming styles, occasionally, we also like to take a look back at the history side of the sneaker culture. Last week, we brought you a nice retrospective look at many of Nike’s most memorable print ads from the 80′s and 90′s, and now we take a moment to remember another piece from the Nike/Michael Jordan legacy. Aside from more talked-about endorsement deals like the ones with Nike, Gatorade and Hanes, Michael also graced the front of his fair share of Wheaties cereal boxes back in the day. Back in 1989, the “Breakfast of Champions” teamed up with MJ and Nike for a set of four collector’s posters. The two horizontal images will be pretty familiar to Jordan fans, but the vertical posters feature shots that are slightly more obscure.
Many of our readers will be looking at these pics, remembering this juicy Wheaties offer and kicking themselves for not holding on to them all these years. Whether you used to have these on your wall or just wish you did, keep reading after the jump for a look at all four Jordan x Nike x Wheaties posters from the 1989 set, plus some vintage Wheaties commercials featuring His Airness. Via NT.
6 Responses to “Michael Jordan x Nike x Wheaties – Vintage Collectible Posters”
November 30th, 2009 at 9:27 pm
Hey, I still have that Jordan dunkcontest dunk poster framed in my wall. Its a little bit rinkled but I still like it.
December 1st, 2009 at 12:48 am
Michael kind of looks queer in that first picture. He looks like he is going in for the softest dunk ever with his knees bent like that. He would still school me in every athletic aspect of my mortal life though.
December 1st, 2009 at 5:02 am
Anyone peep at the end of the second Jordan wheaties commercial they show a pair of Reebok pumps next to the cheerios box? Aight aight there might have been a blk cement pair of 3s in there too
December 1st, 2009 at 10:25 am
Ahhh, the classics. I wasn’t old enough to actually remember when the concept was started but I wish I had these posters and prints. They look amazing.
December 1st, 2009 at 10:41 am
Someone needs to come up with a time machine and pile up on the Jordan merchandise from back in the day.
December 5th, 2009 at 1:51 pm
Niiiiice, I got a Wheaties box with Jordan from back in the day when he first returned to the NBA after retirement. “He’s back”…