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SN: The reaction to the LeBron VII so far has been super-positive. People seem to really love it. Do you think that the LeBron line still has a chance to capture a similar kind of magic and mystique that the Jordan line has enjoyed? Obviously those are big shoes to fill and no one will ever be Mike again, but do you see the potential to reach that kind of status?
JP: Yeah. But in a different way, before everybody starts yelling about trying to be the next Jordans. What people have to realize is that Michael Jordan and the Air Jordan thing was more than just a shoe collection and an athlete. It changed the way business was done. It changed the way shoes were sold. It changed the way the game was played. It just came along at the right time when all that stuff was new and transformed so much stuff. I don’t think our culture is in a place where you can have that same kind of shift again. Because of that shift, it has become this overly hyped marketing where everybody knows everything. You see the shoe 6 months/a year before it comes out if you want to. So there’s a lot of things that kind of erode that hope of becoming the next Jordan, but what we can be is not the next Jordan, but the next “next.” And I don’t know what that is yet. Maybe this (LeBron VII) is the start. I think we have a chance. All we have to do is put out good shoes. They put out great shoes and hoped for magical performances or magical moments and that’s what happened. We feel like we go all out every day to make the best shoe for on the court. The best storytelling, reflecting his life, reflecting current trends, reflecting inspirations. Whatever’s going on right now and whatever we think will be going on two years from now and what LeBron’s gonna be doing in two years and all that stuff. I think there’s potential. It’s hard to say. The shoe game is so different than it was back then, but the cool thing is style is changing now in our favor. I hope we do. We’re gonna try. That’s all I can tell you. Were gonna try, and we ain’t gonna give up trying. But I think Jordan is just Jordan. It’s like Nike… there’s not gonna be another company that’s gonna come along and do what Nike did. Just cause you can’t anymore. It’s not gonna happen.
SN: What’s in store for the future of the LeBron line? I know the VII just dropped, but what if anything can you tell us about what’s in the works for the VIIIs? What should people expect or is that still too under wraps?
JP: I’d love to be able to tell you a whole bunch of stuff.
SN: If not the VIIIs, are there any other non-Lebron projects that you’re working on or are you pretty much focused on strictly Lebron business?
JP: I am all Lebron right now. Because we just literally finished up the VII within the last week or so. We have certain things happening in the playoffs. We have the next shoe to worry about, low tops, etc. So there’s a whole bunch of stuff in there. I’m working on all that at the same time. The VIIIs are pretty far out though. We’ve got a good start.
SN: Look forward to seeing that from what I’m hearing about the tech emphasis moving further into the future.
JP: Yeah. I think you’ll be pretty surprised.
Thanks again to Jason for taking the time to chat with us about the Air Max LeBron VII and stay tuned for more in the near future.
20 Responses to “Designer Jason Petrie Discusses the Nike Air Max LeBron VII & More”
December 1st, 2009 at 9:19 pm
please tell me those black & greens are comin out
December 1st, 2009 at 9:47 pm
Did you get the lowdown on them Dunkmans?!
December 1st, 2009 at 10:23 pm
lebron blk/grn vs half cent blk/grn i think i will go with the half cent
December 1st, 2009 at 10:37 pm
those grey/blue joints better come out, best ‘Bron yet!
December 1st, 2009 at 11:40 pm
I copped my Red Carpet LeBron 7s yesterday. They are CRAZY!!!
December 2nd, 2009 at 4:55 am
The grey/blue, I say “olympic”ish looking vii’s are out. Saw them at footlocker and what not. Great looking shoe as a whole in my opinion. 1st basketball shoe I’ve bought in a long time.
I’m still wondering about all the hype they made about the “red carpet” joints, having them initially release in 4 locations, and then having a supposed wider release on the 3rd. Why Nike did something like that and where people got that kind of infomation is what I’d like to know.
Well, can’t deny that the shoe doesn’t look amazing. It doesnt hurt that it has a visible air bubble
AIR MAX!!!
December 3rd, 2009 at 2:22 am
Just copped my red carpets today by far the best bron sneaker ever and then the bigg apples
December 3rd, 2009 at 2:52 am
red carpets are amazing, im waiting for that black and green colorway to come out =)
December 7th, 2009 at 7:45 pm
did you ever find out when the black and green joints are gonna be released?
December 10th, 2009 at 11:10 pm
u fuck all nike compney u r all big stupit u make pic of allah on shoes u all r fuck fuck fuck fuck to ur compney director
December 14th, 2009 at 3:50 pm
Nice article. Very informative. Might have to test out a pair of Lebron 7′s. I got a pair of Soldier 2′s but only wore them twice. But from those two wears they are really comfy. The size seem to run kind of small tho. I copped a size 12 and I wear a 11. The signature Lebrons seem to be bulky in the past. Thse new joints remind me of the Uptempos with the full airbag below.
December 22nd, 2009 at 1:26 am
yo i gotta get those green nike air max lebrons II. hook it up with a release date. i gotta be ballen in those for my games
March 22nd, 2010 at 6:12 am
Jason…Thanks for the honesty. No doubt about the relationship thing………so important.
September 1st, 2010 at 9:21 am
i just peeped that ha has the VIII sole siding on the desk
January 10th, 2011 at 9:47 am
The new 360 air maxs are clean also.Did he do those ones
April 29th, 2012 at 9:52 am
Jason Petrie is a nut! Probably can't hold a basketball and carries his shoes in his mouth! What a dumb statement about Rose. _
April 29th, 2012 at 5:08 pm
Look at this guy…he talks like he looks…and that's not a compliment.
April 29th, 2012 at 6:38 pm
When I looked at your picture, I couldn't believe it. Your tweets make you sound like you are some big bad dude. But you are really just a little preppy guy. With a rude mouth. I don't expect I'll be buying Nike for quite a while.
April 29th, 2012 at 9:25 pm
Wow Jason Petrie gives Douche bags a bad name!! what a fucking geek!! You can be rich and you can be famous but nothing and i mean nothing washes the stench og dweeb off!!!!
April 29th, 2012 at 10:12 pm
You serious this guy talking shit about drose. He's weak!! How does Nike always hired douchebag like him. Someone should knee cap this punk. I haven't worn Nike for over 5 years. It gives me more reason not to now.