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By bam · Published Dec 12th, 2009
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Ever watch KIDS and wonder if it exaggerated inner city youth in the 90′s? The answer is no. There was a time when a skater’s life was simple: skate, down a malt liquor with a drug of choice. Ok, maybe some things haven’t really changed. Etnies enthuses that philosophy collabing with Colt 45, the typical top choice for malts. Here’s a look at the shoe, colored in the bottles colors and embedded with a Colt 45 embroidery. Just to make the celebration even better, a 24 oz. can is included in the custom box. via Rad Collector.
11 Responses to “Colt 45 x Etnies”
December 12th, 2009 at 4:01 pm
HAHA thats wassup
December 12th, 2009 at 4:27 pm
billy D better be rocking these
December 12th, 2009 at 4:52 pm
i wanted to get them cuz i like the navy blue but i dont think my dad is gonna let me get shoes inspired by alcohol and having it in the box haha
December 12th, 2009 at 5:32 pm
Wow skaters are rewriting history all the time. The target market of malt liquor companies? As a black man I think that’s bullshit. Etnies can burn in hell as well. ‘Socially conscious’ shoe company collabing with some fake ass liquor company.
December 12th, 2009 at 9:25 pm
Colt 45 Malt Liquor is the drink of GODS….
December 12th, 2009 at 11:01 pm
I agree with Rocky. When I saw the headline of the article I thought why would they do that. Not a good look. I don’t care what color you are.
December 13th, 2009 at 2:16 am
is this the PETA website?…..Funny how everyone’s trying to act all righteous now…..y’all are probably smoking a blunt and switching between sneakernews.com and some free porn site, so kill the Mother Therese acts already…..
December 13th, 2009 at 2:17 am
*Mother Theresa…sorry for the typo
December 13th, 2009 at 6:09 am
Colt 45 is disgusting anyway.
December 13th, 2009 at 4:52 pm
no
December 13th, 2009 at 5:08 pm
@7
‘Ya boy TokyoMike’s on the right page’ (is anyone else obsessed with JerseyShore lol)
But yea, this is obviously a tongue-in-cheek reference.
Rocky brings up a good point too, in mentioning that this drink was heavily marketed to black men. So, it’s interesting to look back on this and see how skate culture (especially in New York, as depcited in KIDS) brought together so many seemingly disparate influences, into a sport that was originally all California surf bums.
In other words, not the most subtle collaboration, but however crass, it’s a statement on skate culture that Nike SB, Newcastle Brown Ale or Heineken couldn’t make (or wouldn’t allow).