88388

DJ AM + DJ Premier x Nike Sportswear – Two-Pack Box With Serrato Vinyl

DJ AM + DJ Premier x Nike Sportswear – Two-Pack Box With Serrato Vinyl

DJ_Main

Nike Sportswear is launching the DJ AM Nike Dunk High and DJ Premier Nike Air Force 1 tonight at 21 Mercer in SoHo, and there will be a limited edition two-pack releasing to help celebrate. A special package of both pairs with commemorative Serrato vinyl records will be sold, with 100% of the proceeds going to the DJ AM Memorial Fund. For the West-coasters, a similar launch event will be held at NSW at The Montalban this Saturday. Check back tomorrow for an inside look at the launch event. In the meantime, you can purchase individual pairs of the DJ AM Nike Dunk High and DJ Premier Nike Air Force 1 on eBay.

Nike Sportswear at 21 Mercer
21 Mercer Street
New York, NY
212.226.5433

Nike Sportswear at The Montalban
1615 Vine Street
Los Angeles, CA
323.461.0663

Representing the WEST: DJ AM

It is no secret that DJ AM, aka Adam Goldstein, was not only obsessed with sneaker culture, but was also infatuated with one of the most celebrated of Nike Sportswear icons, the Nike Dunk. Coupled with his love of the brand and his affection for the Dunk, DJ AM rendered a classic in the most traditional form. Leyva said, “It’s crazy to think we hadn’t yet worked with DJ AM.” Taking inspiration from old school Air Jordan colorways and his massive collection of sneakers, DJ AM brings you the Dunk rendered in red, black, and gray. DJ AM’s passion for deejaying would only result in a shoe that has numerous references to his craft. Dot detailing on the back heel of the shoe represents the flashing lights only a DJ can see reflecting from spinning turntables. The black and grey colorway is a hint to the materials he used to ignite a dance floor. With the color red as the base, his DJ AM logo is embossed on the tongue tab of the shoe as the final detail.

DJAMDunkpair

DJAMDunkbackpair

DJAMDunk1

Representing the EAST: DJ Premier

When it comes to the East Coast and legendary hip hop producers, DJ Premier will be named their turntable king. Adopting Brooklyn as his home, DJ Premier chose this icon of East Coast culture to represent his presence in the design challenge that was placed before him. Signature East Coast style, the Air Force 1 has been revered on the streets as not only a staple, but also as a name of respect in the city boroughs. Nike Sportswear Design Director Jesse Leyva worked with Premier on this shoe and he mentioned that, “Premo wanted to put his name somewhere on the shoe, but not in a loud way.” This was accomplished with a subtle laser on the back heels. Using the palette of NYC as his inspiration, DJ Premier colored up his AF1 in black, forest green, and white to represent the current styles of his city.

Premier_angle

Premier_back

Premier_sole

Latest News

Fernando Tatis Jr. Honors Late Padres Owner With Air Jordan 1 Cleats

San Diego Padres star Fernando Tatis Jr. is known as one of the most fashion-forward MLB athletes, and his taste in baseball cleats lives up...

by Andrew Rizzo 13 hours
538

The Nike Air Max 1 "Easter" Drops On Good Friday

Updated March 28th, 2024: The Nike Air Max 1 “Easter” is set to release on Good Friday (March 29th, 2024) for $160. Nearly a full...

by Jared Ebanks 13 hours
3608

The New Balance 530 Rounds Out The "Festivals" Pack

Friday is good indeed: A trio of New Balance lifestyle bangers will be launching exclusively at JD Sports & Finish Line, each decorated in a...

by Sneaker News 14 hours
571