DJ AM + DJ Premier x Nike Sportswear – Launch Event Recap
The DJ AM/DJ Premier Launch Event went off without a hitch on Thursday night, as an eager crowd packed the Nike Sportswear store at 21 Mercer to celebrate the release of the DJ AM Nike Dunk High and DJ Premier Nike Air Force 1. A few lucky individuals got their hands on the exclusive two-pair package that came accompanied with DJ Premier’s autograph and two customized Serrato vinyls, one that matched each pair. All of the sales generated from the package, which was priced at $260, went right to the DJ AM Memorial Fund. Spirits were high as DJ Premier provided the music, and the launch event turned out a success, one that DJ AM himself would’ve been proud of.
If you missed out on the package, you can still get your DJ AM Nike Dunk High and DJ Premier Nike Air Force 1 this Saturday, but without the commemorative packaging. For those out West, a similar launch event will take place at Nike Sportswear at The Montalban. In the meantime, check out the pics for an inside look at the event space, notable faces, and package contents, and look out for our Celebrity Feet feature for this event.