January 12, 2010 BY Aaron Hope / 0
Nike Sportswear Global Design Director Jesse Leyva sat down recently to give us an inside look at how the DJ AM Dunk and DJ Premier Air Force 1 rivalry pack came together. In the video that follows the jump, Leyva discusses how DJ Premier wanted his name to be subtly incorporated into a dark design that would match his own fashion leanings this winter. With AM, it was all about that ‘varsity’ feel, which you can see in the Air Jordan/BTTYS-esque colourway he chose. Click the jump below to get more insight on how this pack came together.