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When you’re buying a DVD or Blu-Ray, you’re not paying for just the movie; you’re getting the extras! The bloopers, commentary, and anything else that gives you a behind-the-scenes look at production are entertaining to say the least. You get an idea of the thought process behind an idea to get an I-was-there experience. Check out this Behind The Scenes look at Jordan Brand’s commercial with Dwyane Wade to see how they achieved the ‘Nightmares Never Sleep‘ motif. Watch as Dwyane Wade evolves from feared NBA player to a menacing monster with the Air Jordan 2010, a concept that seems eerily similar to David Fincher’s recent Nike Pro-Combat commercial with Adrian Peterson. After the behind-the-scenes look, you can check out the entire commercial in the second half of the video clip. For more on the Nightmares Never Sleep campaign, hit up Jumpman23.
9 Responses to “Air Jordan 2010 – ‘Nightmares Never Sleep’ – Behind The Scenes + Commercial”
February 5th, 2010 at 8:45 pm
2:06 into the vid jordan makes appearance
February 5th, 2010 at 9:17 pm
those shoes give me nightmares.
February 5th, 2010 at 10:05 pm
the shoes scared everybody away!!! lmaoo
February 5th, 2010 at 10:15 pm
Shoes look great for ball
February 6th, 2010 at 1:35 am
The shoes are weak and D-Wade makes them look weaker! Low ankle socks + tight-lacing! C’mon son!
February 6th, 2010 at 9:47 am
anyway i dont care wat none of you say i think these shits is nice and yeah i said it
February 6th, 2010 at 1:23 pm
Everybody knows they will have a pair when they drop.they are hot to me.when the first pics appeared if the first person that posted a comment saying they were hot you all would follow.I noticed they are lots of indians and no chiefs.I’m an og sneaker collecter so I feel I know what’s hot and what’s not.followers
February 6th, 2010 at 7:26 pm
lol step-o got dat 4rm joe budden nd they kinda hot if u wear them a certain way
February 17th, 2010 at 4:42 pm
VIVe Says:
February 6th, 2010 at 1:35 am
The shoes are weak and D-Wade makes them look weaker! Low ankle socks + tight-lacing! C’mon son!
your a fuckin idiot hes gunna play ball in them he not trying to rock them nice