By John K. · Published Feb 11th, 2010 
Anytime we get a chance to pick the brains of iconoclasts and visionaries, we should pay close attention. Tinker Hatfield and Mark Smith, the two men at the helm of the Jordan Brand crusade, are in large part responsible for the absurd stacks of shoeboxes sitting in our closets. During the upcoming 2010 NBA All-Star game in Dallas, Jordan Brand will celebrate the 25th Anniversary of the Air Jordan Legacy with a commemorative exhibit, but you can get a sneak peak of the event today.
Take a look at the entire Air Jordan 25th Anniversary White Collection lined up neatly against the wall, along with a number of exhibits set up like a museum showcase of ancient artifacts and relics like old sketches, notes, and materials. In addition to the great eye candy is an in-depth interview with Hatfield and Smith, in which you’ll find out what Tinker Hatfield designs other than sneakers and what his opinion is on the direction of Jordan Brand, and Mark Smith’s explanation of the new Air Jordan 23/25 logo. Check the images after the jump and read the entire interview over at SoleCollector.
Anytime we get a chance to pick the brains of iconoclasts and visionaries, we should pay close attention. Tinker Hatfield and Mark Smith, the two men at the helm of the Jordan Brand crusade, are in large part responsible for the absurd stacks of shoeboxes sitting in our closets. During the upcoming 2010 NBA All-Star game in Dallas, Jordan Brand will celebrate the 25th Anniversary of the Air Jordan Legacy with a commemorative exhibit, but you can get a sneak peak of the event today.
The entire Air Jordan 25th Anniversary White Collection lined up neatly against the wall, along with a number of exhibits set up like a museum showcase of ancient artifacts and relics like old sketches, notes, and materials. In addition to the great eye candy is an in-depth interview with Hatfield and Smith, in which you’ll find out what Tinker Hatfield designs other than sneakers and what his opinion is on the direction of Jordan Brand, and Mark Smith’s explanation of the new 23/25 logo. Check the images after the jump and read the entire interview over at SC.





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February 11th, 2010 at 6:12 pm
Hey, someone stole the 11s cuz there missing!
February 11th, 2010 at 6:18 pm
Why were the XI’s taken off the wall?
February 11th, 2010 at 6:24 pm
LOOKS LIKE THE XI’S ARE MISSIN WTF!!!
February 11th, 2010 at 6:32 pm
i like that note that says that MJ needs to be more visible.
it almost seems like MJ doesnt even give any input on jordans. it feels like he just lets JB do all the work as he just sits back and collects the paycheck.
He should atleast come out in a comercial adverising these or do something. He doesnt have to do much, just walk by like he did in the xx2 comercial
MJ at least do something! Or you know where JB is headed
February 11th, 2010 at 6:38 pm
Sorry, I meant to say the xx1 comercial
February 11th, 2010 at 6:38 pm
Tinker is a genius…..
2010′s are looking nice….glad all you hypebeasts will ignore them so I can cop for the cheap
February 11th, 2010 at 6:39 pm
i wonder what the memo means/ referring to????
February 11th, 2010 at 7:54 pm
PURE SEXINESS ! ! !
February 11th, 2010 at 7:57 pm
Kings amongst men…
February 11th, 2010 at 8:02 pm
deff getting the 13s. want the 1s and the 10s too.
February 11th, 2010 at 9:06 pm
Overhyped… Overwhite… Overkill!
February 11th, 2010 at 9:26 pm
its neva too much white spring time killas…learn to walk right sloppy foot
February 11th, 2010 at 9:28 pm
no wonder the twenty ten sucks:
“Hatfield: No, this was pretty fun, and I didn’t even have to work that hard, either. [laughs].”
February 11th, 2010 at 9:53 pm
Aw they changed this page…
But they did have that note…
I guess someone at JB got mad for showing us that note
February 11th, 2010 at 11:00 pm
coppn ten dont know about a few needa see further pictures and the only way you could complain about the all white is if jb wasent releasing any other retros.
February 11th, 2010 at 11:58 pm
Two pairs a Piece will do….
February 12th, 2010 at 12:21 am
Like the 4s, 13s, 23s, 5s, 9s, and the 7s….maybe the 6s too haha
February 12th, 2010 at 1:55 pm
those white 15s are really dope
February 12th, 2010 at 5:30 pm
Ooooh… I’m not usually a fan of white on white but some of these are FIYA! I need those 10′s.
February 13th, 2010 at 12:37 am
That would be a dream come true, If they released all of them at once. VI, VIII, V, X, & I, In that order!
February 13th, 2010 at 5:56 pm
They are looking at the 11′s. bee itches