Jordan Brand 23/25 Experience – Closer Look

February 12, 2010 BY

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The recent hit of snow has everyone in slow-motion, but it hasn’t stopped the vibe in Dallas as spectators and athletes alike get ready for 2010 All-Star Weekend. One attraction that has allure people to trek through the snow is the Jordan Brand 23/25 Experience. As we previously mentioned, JB has created an all out hands-on exhibition emphasizing MJ’s important to sports culture.

Just a few blocks away from the American Airlines Center, visitors can tour the makeshift museum with interactive kiosks, design their own pair of Air Jordan Alpha 1’s at the iD Studio, or laser print some personal devices from a library of Jordan Brand graphics at the iD23 Lab. You can also get a closer glimpse at the entire Silver Anniversary Collection. Or you can just schmooze around and enjoy the vibe while enjoying the musical talents of MC Lyte and Bobbito on the 1’s-and-2’s, and live performance from Bun B. No matter how involved you want to become, you end up walking away with a once and a lifetime experience and a free Jordan shirt. via NK

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