May 18, 2010 BY bam / 0
Two years in the making, Livestock proudly presents its collaborative pack with Ferrari and Puma. First initiated when Puma sent some of the Livestock crew to the Monetral Grand Prix a few years ago, their fascination for the Ferrari Support Challenge grew, along their appreciation for Puma’s involvement in the branding and design of the stock cars. Fir this collection, the Puma Mid was the model of choice. Ferrari colors became the obvious foundation for the design; red, yellow and black for suede uppers. Getting gown to the details, tire rubber is used for the midsole trim, perforated pig skin for the lining, and leather insole which features a screenprinted track with turns related to Livestock, Puma, Ferrari and F1. A common ground for collaborative shoes, a special Livestock hang tag accompanies each pair. To tie in the racing theme, the Ferrari logo is found on the back heel tab, while a perforated 27 is found on the tongues to honor F1 driving legend and fellow Canadian, Gilles Villeneuve.
Of course with all Puma List shoes, an additional pair is created exclusively for the collaborative store. The Livestock-only pair is inspired by the Honda S2000, sponsored by Puma and Livestock, which has won the Improved Product2 championship for the past two years. Thus, the special edition Puma Mid is utilizes the same facets as the other pairs except features premium leather in white. Additionally, the Ferrari logo is replaced by #46, the car’s race number. To round up the design, all pairs including the suede ones, will feature a luxury Puma x Ferrari helmet bag to become a makeshift storage for the shoes. The entire collection is already out and is sure to become a nice little collectors piece. Check out the video below for further info.