Nike as we know it today traces its roots back to Phil Knight and Bill Bowerman’s Blue Ribbon Sports. BRS was founded in 1964 and released a soccer model dubbed ‘Nike’ in ’71, but it wasn’t until 1978 that BRS, Inc. officially changed its name to Nike, Inc. In the process of redefining itself, Nike redefined athletic footwear and apparel and are celebrating by bringing in, you guessed it: 78 creatives from a variety of disciplines to create NIKE78. For each of these collaborators, their challenge is to, again, redefine Nike footwear, but in an artistic sense, to be displayed during September’s London Design Festival. Check out more Swoosh re-imaginations after the jump and stick with Sneaker News for updates on the latest looks from NIKE78, which has an online gallery opening this Sunday, May 30th. via SxH
Nike 78 Online Gallery Launching May 30th
Aaron Hope
August 18th, 2010 (updated)
This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. The opinions and information provided on this site are original editorial content of Sneaker News.
17
Popular Stories
Latest News
Chet Holmgren Stars In Official Ad For The Nike KD 17
The Nike KD 17 is Kevin Durant’s newest signature shoe for 2024. It is the seventeenth model in the Nike KD legacy; Durant is a...
by Sneaker News
3 hours
31211
Nike And The NCAA Are Releasing An Air Max Collection
Nobody sponsors more schools than Nike, and if you didn’t already know, they’re releasing a huge Air Max “NCAA Pack” that includes special pairs for...
by Andrew Rizzo
4 hours
1429
Nyjah Huston's Nike SB Nyjah 3 Gets Covered In Marble
It’s been a bit quiet on the Nike SB x Nyjah Huston front as the Californian pro skater’s signature shoe hasn’t surfaced since the end...
by Sneaker News
4 hours
132
Loading...