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Jordan Brand – ‘For the Love of the Game’ – Fall 2010 Showcase

June 9, 2010 BY / 0

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jordan showcase 1 Jordan Brand   For the Love of the Game   Fall 2010 Showcase

Wednesday afternoon’s showcase of the Nike/Jordan Brand/Converse Fall 2010 Basketball featured the old and the new, the borrowed and the blue; Jordan Brand’s focal point of its showcase was Michael Jordan’s “love of the game”, an emotion induced by the color Carolina Blue. Marked by a heart-shaped basketball, the “For the love of the game” collection featured four upcoming Fall 2010 models in the classic white and carolina blue; the Air Jordan IX (an old classic), Jordan Pre-Game XT (a new design), Air Jordan 2010 Outdoor (a borrowed silhouette), and the Air Jordan Alpha 1 Outdoor (an all-blue upper). Extra attention was paid toward the Air Jordan 2010 Outdoor, which Mark Smith described as an aggressive outdoor playground version of the Air Jordan 2010. Also included was a great set of t-shirts featuring cartoonized renditions of Jordan Brand superstars Dwyane Wade, Carmelo Anthony, and Chris Paul. Check out these four upcoming silhouettes headed for a Fall 2010 release and let us know, what definies your love of the game?

IMG 1512 Jordan Brand   For the Love of the Game   Fall 2010 Showcase
jordan showcase 09 Jordan Brand   For the Love of the Game   Fall 2010 Showcase

IMG 1802 Jordan Brand   For the Love of the Game   Fall 2010 Showcase

IMG 1675 Jordan Brand   For the Love of the Game   Fall 2010 Showcase

jordan showcase 03 Jordan Brand   For the Love of the Game   Fall 2010 Showcase

IMG 1795 Jordan Brand   For the Love of the Game   Fall 2010 Showcase

jordan showcase 02 Jordan Brand   For the Love of the Game   Fall 2010 Showcase

IMG 1798 Jordan Brand   For the Love of the Game   Fall 2010 Showcase

IMG 1797 Jordan Brand   For the Love of the Game   Fall 2010 Showcase

Filed under: Air Jordans Upcoming Sneakers

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