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By John K. · Published Jun 09th, 2010

Jordan Brand   For the Love of the Game   Fall 2010 Showcase

Wednesday afternoon’s showcase of the Nike/Jordan Brand/Converse Fall 2010 Basketball featured the old and the new, the borrowed and the blue; Jordan Brand’s focal point of its showcase was Michael Jordan’s “love of the game”, an emotion induced by the color Carolina Blue. Marked by a heart-shaped basketball, the “For the love of the game” collection featured four upcoming Fall 2010 models in the classic white and carolina blue; the Air Jordan IX (an old classic), Jordan Pre-Game XT (a new design), Air Jordan 2010 Outdoor (a borrowed silhouette), and the Air Jordan Alpha 1 Outdoor (an all-blue upper). Extra attention was paid toward the Air Jordan 2010 Outdoor, which Mark Smith described as an aggressive outdoor playground version of the Air Jordan 2010. Also included was a great set of t-shirts featuring cartoonized renditions of Jordan Brand superstars Dwyane Wade, Carmelo Anthony, and Chris Paul. Check out these four upcoming silhouettes headed for a Fall 2010 release and let us know, what definies your love of the game?

Jordan Brand   For the Love of the Game   Fall 2010 Showcase
Jordan Brand   For the Love of the Game   Fall 2010 Showcase

Jordan Brand   For the Love of the Game   Fall 2010 Showcase

Jordan Brand   For the Love of the Game   Fall 2010 Showcase

Jordan Brand   For the Love of the Game   Fall 2010 Showcase

Jordan Brand   For the Love of the Game   Fall 2010 Showcase

Jordan Brand   For the Love of the Game   Fall 2010 Showcase

Jordan Brand   For the Love of the Game   Fall 2010 Showcase

Jordan Brand   For the Love of the Game   Fall 2010 Showcase

Continue Reading | Page 1 | 2 | 3 | 4 | 5 | 6 |


FILED IN: Air Jordans · Upcoming Sneakers
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42 Responses to “Jordan Brand – ‘For the Love of the Game’ – Fall 2010 Showcase”

  1. KiXzFienD Says:

    What shoes is that guy wearing on page 5?

  2. osofresh Says:

    damn i kind of like them outdoor 2010s

  3. LilCees Says:

    those 9's go hard, and r a must cop.

  4. RETRO3S Says:

    i still don't get what the significance of the four shoes are. seems random to me.

  5. Jayeezy Says:

    im loving the color concept..lets see those on some other numbered j's!

  6. @NickSandovalDJ Says:

    I love the 9's normally, but these look like a coloway from one of those knock-off sites. Look too fake to me. I think all that blue is too much.

  7. Sneaky Feet Says:

    I like the don’t step on my j’s shirt and grey hoodie. But that about it

  8. jr_lyon Says:

    I like the 9s and the 2010 Outdoors

  9. Kickzaddict Says:

    First, the DONT STEP ON MY J’s t is a must with my Carolina IX’s and KiXzFienD, I dunno what shoes he has on on page 5 but I’m feelin em. And yea osofresh, those outdoor 2010′s are really growin on me too

  10. waynebrooks Says:

    Co-sign.

  11. AF1Love23 Says:

    Like the murals in the backround….

  12. nyackru Says:

    page 5 looks like a air jordan 9 upper with an air max 1 midsole….maybe

  13. micnoize Says:

    those IX's are the hardest thing in the group. i'd cop

  14. Seany Says:

    why?

  15. MiamiJKing Says:

    page 5 jordann take flight hoilday 2010

  16. jliau17 Says:

    DAMN! Mark Smith Air Jordan IX x Air Max 1, epic combo right there

  17. HOFMAN Says:

    2010 outdoor's

  18. chuckie Says:

    thats whatg i wasthinking tenthey look like a lebron air max mix

    damn the un-powder 9's are growing on me

  19. Frank323 Says:

    Air Jordan 11 snakeskin and air max 1 hybrid

  20. Nene33 Says:

    Double co-sign, the Playground 2010's are the best 2010's so far.

  21. RCH89 Says:

    Those IXs look better on foot, but I’m still not a fan. They wld be hot with a black outsole. I would’ve liked it better if they put this colorway on the regular 2010s. Those outdoors look like those K-Mart Protege’s. Sad, but it seem like the Alpha 1s are the best.

  22. slim Says:

    i like al the shoes in this colorway except the ones

  23. MR.SWAGGER Says:

    WHY DO THOSE JORDANS ON PAGE 3 LOOK LIKE FOAMPOSITES

  24. money Says:

    GOT THE INF PACK SZ 10 GOING FOR 800$$ ANY INTEREST EMAIL ME AT phlyguystax@yahoo.com

  25. Ryk Says:

    You got it man, those are smokin. I bet those are only for Tinker tho, we'll never see em

  26. TR3 WATS Says:

    Been sayin the 9s are straight heat and the rest of the line up is hard! Nice move JB!!!!!!!!!!!!!!!!!

  27. TR3 WATS Says:

    I dont know what those are but they aint 2010 outdoors

  28. TR3 WATS Says:

    WRONG

  29. TR3 WATS Says:

    WTF are you talking about

  30. TR3 WATS Says:

    Thats the best guess

  31. TR3 WATS Says:

    BOO someone already said that

  32. TR3 WATS Says:

    LOOKs like spacejam material but the pattern on side panel says 9s

  33. TR3 WATS Says:

    Outdoor 1s look hard w/ jeans

  34. Tonya Says:

    Tht shoe that that man has on is called Air Jordan Take Flight which comes out at the end of da year. Page 5

  35. MisterMcFly23 Says:

    i believe those are the "Air Jordan Flight Team" in a personalized colorway…

  36. akidnamedcarlito Says:

    Word WTF are those white/ brown /neon outsole kicks ? Where the fuck those came from? .. Somebody answer that .. If it ain’t the Uni 9′s I don’t want those 9′ straight thrash to me … but somebody tell me wtf are those kicks?

  37. Franklausky Says:

    IT IS A SAMPLE AIR JORDAN TAKE FLIGHT WITH AN AIR MAX ONE OUT SOLE.

  38. jliau17 Says:

    i could care less if someone else did or what you have to say, im here for the sneakers and i love what mark smith has got goin on in the photos. and if you really thought that was tinker in the photo then you ma'am a are a poor soul.

  39. Kicksologist Says:

    The guy on page 5 is wearing the Comfort VIS 11's…part of Jordan lifestyle droping early 2011

  40. tasia Says:

    i think those are the air max fusions

  41. HondurasKix Says:

    they are jordan xi/air max 1 fusion, they are releasing spring 2011 the name is like jordan comfort 11 i cant remember

  42. shaun Says:

    those shoes on page 5 are the cmft 9s

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