New Balance Flimby Factory – Shoebox Model by Canoe

July 24th, 2010 by | 3 comments


new balance flimby shoe shoebox factory 5 570x324 New Balance Flimby Factory   Shoebox Model by Canoe

We’ve seen a ton of sneaker inspired art over the past couple years, but this has gotta be right up there with the coolest.  Plenty of us have created a diorama or some other school project from our old shoe boxes, but when New Balance hired creative agency Canoe to build their ad campaign for the upcoming 2011 lifestyle collection, we learned how far you can take a cardboard rectangle.  Reproducing the famous Flimby factory, this exhibition first showed up at the most recent Bread & Butter and will soon tour across the United Kingdom in honor of NB’s ‘Made in UK’ styles.  Click the jump below to see the entire Flimby factory with trucks and all the details — all made out of New Balance shoeboxes! 

new balance flimby shoe shoebox factory 1 570x374 New Balance Flimby Factory   Shoebox Model by Canoe

new balance flimby shoe shoebox factory 3 570x380 New Balance Flimby Factory   Shoebox Model by Canoe

new balance flimby shoe shoebox factory 10 570x377 New Balance Flimby Factory   Shoebox Model by Canoe

new balance flimby shoe shoebox factory 11 570x380 New Balance Flimby Factory   Shoebox Model by Canoe

new balance flimby shoe shoebox factory 2 570x380 New Balance Flimby Factory   Shoebox Model by Canoe

new balance flimby shoe shoebox factory 4 New Balance Flimby Factory   Shoebox Model by Canoe

new balance flimby shoe shoebox factory 6 New Balance Flimby Factory   Shoebox Model by Canoe

new balance flimby shoe shoebox factory 7 570x380 New Balance Flimby Factory   Shoebox Model by Canoe

new balance flimby shoe shoebox factory 8 570x380 New Balance Flimby Factory   Shoebox Model by Canoe

new balance flimby shoe shoebox factory 9 570x380 New Balance Flimby Factory   Shoebox Model by Canoe

Filed under: Collaboration, New Balance, Promo //





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