Nike Sportswear – 21 Mercer Mobile Customization Lab

August 2nd, 2010 by | 2 comments


nike sportswear 21 mercer mobile customization lab 17 570x427 Nike Sportswear   21 Mercer Mobile Customization Lab

Nike’s push toward the inaugural World Basketball Festival in New York this August includes a new addition to the 21 Mercer St. Nike Sportswear flagship store.  Right in the center in the store for just a short while was the Mobile Customization Lab, which is essentially a leaner version of the NIKEiD customization lab at 255 Elizabeth, hence the nickname ‘Mobile 255′.  In conjunction with the drop of the Air Force 1 Five Boroughs Pack, customers were able to engrave one of the heel icons from the Boroughs Edition AF1s or the 1LOVE insignia that’s part of the WBF ‘Locally Celebrated’ theme.  We’ve got some awesome pictures of that and a portable ‘shirt printer’ after the jump thanks to FRESHNESS, so click the jump to see how the mobile lab works.

nike sportswear 21 mercer mobile customization lab 01 570x427 Nike Sportswear   21 Mercer Mobile Customization Lab

nike sportswear 21 mercer mobile customization lab 02 570x427 Nike Sportswear   21 Mercer Mobile Customization Lab

nike sportswear 21 mercer mobile customization lab 03 570x427 Nike Sportswear   21 Mercer Mobile Customization Lab

nike sportswear 21 mercer mobile customization lab 04 570x427 Nike Sportswear   21 Mercer Mobile Customization Lab

nike sportswear 21 mercer mobile customization lab 05 570x427 Nike Sportswear   21 Mercer Mobile Customization Lab

nike sportswear 21 mercer mobile customization lab 06 570x427 Nike Sportswear   21 Mercer Mobile Customization Lab

nike sportswear 21 mercer mobile customization lab 07 570x427 Nike Sportswear   21 Mercer Mobile Customization Lab

nike sportswear 21 mercer mobile customization lab 08 570x427 Nike Sportswear   21 Mercer Mobile Customization Lab

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Filed under: Nike iD, Promo //





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