August 9, 2010 BY Aaron Kr. / 0
As you know, Jordan Brand is celebrating the World Basketball Festival in its own unique way with the recently launched ‘For the Love of the Game‘ campaign, paying tribute to MJ’s North Carolina roots and lifelong passion for the game that his name is now synonymous with. We’ve already seen the sneakers and apparel from the FTLOTG collection, but we now learn that there will be an unexpected bonus in the form of special collectible figurines, featuring Jordan Brand’s own “big 3.” Dwyane Wade, Carmelo Anthony and Chris Paul will be reppin’ for JB as intricately crafted photopolymer figures, each dipped in University Blue topped off by laser graphics.
A limited edition run of only 6 figurines of each player and will be available exclusively at Atmos in Harlem on Wednesday, August 11th. So unfortunately, only 18 lucky customers will be getting their hands on a Jordan FTLOTG figurine, but you can get a closer look at all three after the jump. If you like what you see, you’d better start making moves, because these will be gone forever as fast as the Atmos register can print out receipts.
203 West 125th Street | Map
New York, NY 10027
TEL #: 212-666-2242