In early June, Nike, Jordan Brand, and Converse teamed up for the World Basketball Festival and Fall 2010 Footwear Showcase Event in early June. Recently, a similar event went down in China – possibly the biggest basketball-crazed country behind the United States – with a great display of the Hyperdunk 2010 and Hyperfuse as well as a unique showcase of the Nike Air Force 1 that included the Foamposite x Nike Air Force 1 as well as Nike iD. Sneaker fanatics DJ Clark Kent and All Day of the ATF Crew were also in attendance, with DJCK providing some live DJing as well as some Bespokes. In addition to the interactive footwear showcase was an outdoor hardwood court, where teams got to run a few friendly games. There’s a lot more to take in so take a look at this great gallery of images covering the event and remember the World Basketball Festival kicks off this weekend in New York City! via hoopchina.
World Basketball Festival Showcase Event in China
John Kim
August 9, 2010
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