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Sneaker News’ coverage of the Air Jordan x Atmos Pop-Up Store and the House of Hoops featured events should’ve been more than enough to warm you up for the World Basketball Festival, a celebration of the game of basketball on a worldwide scale but held in New York City, the mecca of basketball. The historic Radio City Music Hall opened its door to the World Basketball Festival and the awe-inspiring events, and the day kicked off with a basketball clinic held for children of local community groups, in which young basketball fans got a chance to work out with NBA players like Kevin Durant, Rajon Rondo, and Yi Jian Lian. Later in the evening, Coack K, Jerry Colangelo, and other notable figures spoke about the World Basketball Festival as well as the international platform set by the FIBA World Championship.
Following the interview session was a inter-squad scrimmage on a regulation hardwood floor, with the Radio City Music Hall serving as the foundation. To cap off the night, Jay-Z performed a half-hour set with some help from Swizz Beats and other pals, but as you know, HOV already made some noise with the Jay-Z x Nike Air Force 1 ‘All Black Everything’ Pack that was first reported on Sneaker News two nights ago. Continue reading for a look into the event as well as video of Jay-Z’s entire performance and stay tuned to Sneaker News for more in-depth coverage of the World Basketball Festival.
10 Responses to “World Basketball Festival Opening Night @ Radio City Music Hall”
August 13th, 2010 at 10:06 am
Wish I would have been there, looks amazing, unique experience.
August 13th, 2010 at 10:33 am
that is such a dope set up
August 13th, 2010 at 10:47 am
The Whole settinq is Beautiful. lol
August 13th, 2010 at 11:18 am
yeah the setting is ridiculous
August 13th, 2010 at 12:07 pm
wow thats fcking awsome
August 13th, 2010 at 1:11 pm
Too bad LeBron didn't look nearly as interested in the game as the rest of us would have been if we were there: http://www.noregard.net/2010/08/no-regard-video-e…
August 13th, 2010 at 1:47 pm
It's funny looking at those super elongated cartoon versions of them and then seeing them in Real-life in the uniforms.
August 13th, 2010 at 3:45 pm
Waz goin' to say the same thing, que bonito se ve……………….
August 14th, 2010 at 5:19 pm
i was there and it was amazing- had tix up front and didnt realise till game was over that i was in vip sec- set next to durant, 2 over from curry westbrook and love, in front of rondo igoudala and rose and behind odom and khloe hardash and coach k- it was amazing jay-z was great
August 16th, 2010 at 12:33 pm
where they @ in rome lol ?