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In today’s generation, the Air Jordan is a product that sells itself, with a brand logo recognized worldwide and a name familiar to anyone who’s ever called him/herself as a fan of the game. But when the Air Jordan line first began, Nike embarked on a marketing strategy that touch on all different corners of human emotion – admiration, envy, jealousy – utilizing a number of different attack routes. We all remember Spike Lee’s incessant repetition of phrases, Looney Tunes character cameos, or even the simpler ones needed nothing more than Jordan shooting some hoops with a soundtrack emanating a “cool” vibe. Here’s a look back at the first commercials for the Air Jordan Legacy, beginning with Michael Jordan’s banned shoe, the Air Jordan 1, and ending with Jordan questioning himself while warming up with the Air Jordan VIII; the evolution of Nike’s marketing strategy has changed as Jordan went from up-and-coming star to championship player. Let us know what you think of the progression of the Air Jordan commercials and tell us which is your favorite ad.
AIR JORDAN 1
“Banned.”
“A Michael Jordan Christmas.”
“Take flight.”
“Man was not meant to fly.”
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Air Jordan II
“Beatbox.”
“Imagination.”
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18 Responses to “History of Air Jordan Commercials – Part 1”
August 25th, 2010 at 12:00 am
NEWS: History of Air Jordan Commercials – Part 1 http://sneakernews.com/2010/08/24/histor…
August 25th, 2010 at 12:00 am
NEWS: History of Air Jordan Commercials – Part 1 http://sneakernews.com/2010/08/24/histor…
August 25th, 2010 at 12:01 am
RT @sneakernews: NEWS: History of Air Jordan Commercials – Part 1 http://sneakernews.com/2010/08/24/histor…
August 25th, 2010 at 12:14 am
RT @sneakernews: NEWS: History of Air Jordan Commercials – Part 1 http://sneakernews.com/2010/08/24/histor… …
August 25th, 2010 at 12:43 am
RT @sneakernews: NEWS: History of Air Jordan Commercials – Part 1 http://sneakernews.com/2010/08/24/histor…
August 24th, 2010 at 8:49 pm
Can't wait to see part 2.Good work SN!
August 24th, 2010 at 8:59 pm
Dope commercials!
August 24th, 2010 at 9:04 pm
this is when jb put in work
August 24th, 2010 at 9:09 pm
Like 'em ALL. The ones that made me laugh waz: "Action Photos", and the ones with Bugs Bunny. (Can't wait for part 2 if there is Pt.2)
August 24th, 2010 at 11:17 pm
my all -time favorite is the Mars blackmen in "She gotta have it" shoty wos fly'''' 1989 best year ever….
August 25th, 2010 at 2:24 am
who can cover my main man mike? no, no, no, nobody!!!!
August 25th, 2010 at 2:34 am
Seeing these old commercials from when I grew up made me even more excited for the bordeauxs to come out!
August 25th, 2010 at 10:26 am
these commercials make me want to buy all of them i wish nike had commercials like that now
August 25th, 2010 at 11:32 am
i can remember running to the tv to watch those commercials when i was a kid, those were the good old days.
August 25th, 2010 at 12:29 pm
awesome!!!
August 25th, 2010 at 3:49 pm
WOOOOW CLASSIC!!!! MEMORIES!!!
August 26th, 2010 at 8:22 am
“Atmospheric Freak.” is not an Air Jordan VII commercial. It recylces footage from the VIIs "Hey…" commercial but also includes parts from an Air Jordan 2 commerncial. That commercial was from, I'm fairly certain, 1994 when the AJ 9 came out.
August 26th, 2010 at 3:33 pm
@sneakernews