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History of Air Jordan Commercials – Part 2

History of Air Jordan Commercials – Part 2

Air Jordan Commercials Retrospective Summary 02

Looking back at the commercials for the Air Jordan 1 – Air Jordan VIII, we can clearly see a change in the overall mission of the Jordan marketing campaign. The Air Jordan IX began with Michael Jordan’s abrupt retirement to the game, and we received a satirical approach to MJ’s decision in which Jordan disguised himself to play basketball in other leagues. For the Air Jordan XI, Jordan flew effortlessly to a 100-foot rim but found himself in a tough situation. But the Air Jordan XII marks a swift change in the direction of Air Jordan commercials, as the ads presented a more serious undertone in which Jordan himself speaks about his failure. Take a look at Part 2 of the History of Air Jordan Commercials, as Sneaker News outlines the advertisements for Air Jordan IX through XVI.

Air Jordan IX

Air Jordan Commercials Retrospective Aj9

“Fake Retirement.”

“The Disguise.”

“P.L.A.Y.”

Air Jordan X

Air Jordan Commercials Retrospective Aj10

“Dream.”


Air Jordan XI

Air Jordan Commercials Retrospective Aj11

“The 100-foot Rim.”

Air Jordan XII

Air Jordan Commercials Retrospective Aj12

“Frozen Moment.”

“Tell Me…” (Long Version)

“Tell Me…” (Short Version)

“Failure.”


Air Jordan XIII

Air Jordan Commercials Retrospective Aj13

“C.E.O. Jordan.” (Long Version)

“C.E.O. Jordan” (Short Version)

Air Jordan XIV

Air Jordan Commercials Retrospective Aj14

“Career Retrospect..”


Air Jordan XV

Air Jordan Commercials Retrospective A15

“Overjoyed.”


Air Jordan XVI

Air Jordan Commercials Retrospective Aj16

“Umi Says.”

“Much Respect.” (With Eddie Jones & Michael Finley)

“Much Respect.”

History of Air Jordan Commercials – Part 1
https://sneakernews.com/2010/08/24/history-of-air-jordan-commercials-part-1/

History of Air Jordan Commercials – Part 2
https://sneakernews.com/2010/08/25/history-of-air-jordan-commercials-part-2/

History of Air Jordan Commercials – Part 3
https://sneakernews.com/2010/08/31/history-of-air-jordan-commercials-part-3/

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