Jordan Melo M7 ‘Do Whatever It Takes’ Commercial – Behind the Scenes

November 4, 2010 BY / 0

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“Whatever you want me to be, I’m being everything today.”

Dwayne Wade flashed his way into a 007-like role for his latest Jordan Brand promos, but Carmelo Anthony’s apparently going for a Sherman Klump kinda thing in his.  Here’s a behind the scenes look at how JB and Melo created the ‘Do Whatever it Takes’ spot, and it involves a lot of camera trickery.  Just as with the stunning Air Jordan XII commercial and plenty more like it, you’re not actually witnessing Carmelo playing with and versus a bunch of extra versions of himself, and if you ever wondered how they could get a full crowd in the arena to shoot what looks like several hours worth of work, a look at the extras in this one should give you some insight.  Click below to see the full behind the scenes video and stick with Sneaker News for the latest Air Jordan Melo M7 colorways.

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Filed under: Air Jordan Promo Upcoming Sneakers

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