Aaron Kr. 
When it was announced that LeBron would be changing his number from 23 to 6, it was safe to say that we’d seen the last of the “L23” logo that has appeared on the Nike LeBron line for years. For the Nike LeBron 8, there was no LeBron logo to speak of, just his signature and the lion head that has become synonymous with the Nike LeBron line as well. When we sat down to talk with LeBron designer Jason Petrie a few weeks back, we asked about the possibility of a new logo, but now we’re getting a look much earlier than we were led to believe. During last night’s NBC Person of the Year interview with Matt Lauer, King james was seen wearing a polo sporting a new logo that continues to use the crown concept by placing the crown from the original logo on top of an “LJ” to form a larger crown. Look for the new LeBron logo to begin appearing on Nike LeBron shoes and gear in 2011.
According to CNBC’s Darren Rovell:
Nike has just confirmed to me that this is LeBron’s new logo. Their statement:
“In his interview with NBC airing November 25th, LeBron is wearing a polo (shirt) featuring his new logo. We are really pleased that it incorporates LeBron’s initials “L” and “J” and retains the crown from his previous iconic logo. The new logo will appear on LeBron’s product in 2011 and on quick strike product.”
