NIKEiD ‘Color Swag’ Video
Breakdancing is one of the four (or five, depends on who you ask) pillars of hip-hop culture, and there’s such a great overlap between sneakerheads and hip-hop fans that it was only a matter of time before you saw a crossover. And so right on the heels of seeing producer (DJ) Swizz Beats’ latest look from Reebok, here’s a (six) step in the same direction from NIKEiD. Entitled ‘Color Swag’, this video will give you an idea of what your subconscious goes through when you design a one-of-one pair on the Nike ID website. Click through for the video and full and see what you can come up with over at NIKEiD.