CNBC’s interest in sneakers as an alternative form of investment stirred some interesting debate when a special investigative feature went live last winter. Once again, the news media outlet has taken interest in sneakers – this time on the upcoming Todd Bratrud x Nike SB Dunk High inspired by the two iconic characters Cheech & Chong, known for their ‘high crimes’ in 70’s stoner films. In addition to the interest around the sneakers, MSNBC, delves a bit deeper into Nike SB limited releases and artist/skater collaborations, allowing those who may not be so familiar with the sneaker culture to get a bit more informed on the biggest cultural phenomenon of the last fifteen years. Of course this isn’t the first time a Nike SB shoe made headlines, but does this added exposure change the game? Let us know your thoughts and head to MSNBC for the full article.
Nike SB Dunk High ‘Cheech & Chong’ Featured on MSNBC
John Kim
April 5, 2011
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