May 3, 2011 BY Aaron Kr.
“You just single-handedly brought back the best memories I’ve ever had in my life.” – Tinker Hatfield on his visit to The ShoeZeum
A week after Sneaker News explored The ShoeZeum out in San Diego, Jordan Geller’s sneaker paradise was visited by an all-star roster of Nike executives eager to get a look for themselves at what the sneaker world has been buzzing about. Among the group were Nike CEO Mark Parker and design mastermind Tinker Hatfield, who even after years of living and breathing Nike sneakers from behind the scenes, were completely floored by what Jordan had put together. By now you’ve seen all of our galleries of the numerous ShoeZeum highlights, but there could really never be anything quite like seeing it in person for yourself, an experience that at this point, only a select few have had the pleasure of.
And now for the first time ever, you just might be able to do that. When we first presented our look inside The ShoeZeum, we dubbed collector/curator Jordan Geller as the Willy Wonka of the sneaker game, and now in a move right out of the Wonka playbook, five “golden tickets” have been produced granting entry to The ShoeZeum for the winner and a guest. Instead of stuffing them into random Nike boxes throughout the world, the tickets will be auctioned off for charity on eBay where Geller first made his name in the sneaker realm. Proceeds from the auctions will go to, where else but LIVESTRONG, a worthy cause and a tie-in to Jordan’s passion for all things Nike. The first auction will go up tonight, with the others following one a day for the rest of the week. The five winners and their guests will be invited to enjoy a one of a kind private tour of The ShoeZeum at 7pm on May 21st, so if you can get to San Diego and have some money to spend for a good cause, take it from us that the experience will be well worth it. To check out the full eBay auction for more details and pics, click here.