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Arguably one of the biggest sneaker stories of 2011 began when Sneaker News reported some interesting eBay auctions that featured massive groupings of Air Jordans, Nike SBs, and Air Max Runners at eyebrow-raising prices. It was clear that the man behind these controversial listings had a lot more in store, so the Sneaker News staff flew out to San Diego to get a firsthand look at the ‘million dollar collection’; what followed was a huge media blast for Jordan Geller – the curator of the ShoeZeum – as his collection was soon visited by some VIP guests and was featured on local news on both paper and on-screen. More internet attention soon followed from others, and Jordan put the cherry on top of this amazing ride by auctioning off five ‘Golden Ticket Tours‘ on eBay, in which winning bidders would get an exclusive tour of his ShoeZeum (with all proceeds going to the LIVESTRONG charity).
May 21st was the date to circle for the lucky winners (two of which were Brandon Renken and Lindsay Manford of ’I Do’ Bespoke fame), who received a 2,000-pair chronological breakdown, as well as a neat surprise in the form of a DIY paint-splatter Dunk session. Other notable guests of the tour included Michael Leming, Chief Talent Scout at Nike, and Guinness, Jordan Geller’s ‘fierce’ King Charles Cavalier Spaniel, and loyal companion. If you were unable to win a golden ticket and get out to San Diego on your own, Sneaker News already covered all of the ShoeZeum goodness in our thorough feature from March/April, which you can recap here. Check out a gallery of photos after the jump for a visual overview of the ShoeZeum Golden Ticket Tour.


















May 23rd, 2011 at 4:08 pm
i hate that theres all that heat that i could be wearing…..just give me one of those olive ixs, or the bins, or oreo ivs……i'll wear with care
May 23rd, 2011 at 4:26 pm
Sadly the reality is that they will all be reduced to dust from lack of oxygen. Like watching a good movie that you know is gonna have a sad ending.
May 23rd, 2011 at 4:38 pm
true bt da thing dat i hate da most is dat dey sufocatin in all dat plastic wrap!…..WAT A SHAME
May 23rd, 2011 at 5:02 pm
Id go there literally to Jerk Off, no lie
May 23rd, 2011 at 5:21 pm
LMFAO at that goofy nigga wearing JORTS, WTF?!!!
May 23rd, 2011 at 5:21 pm
Brandon and Lindsay designed the I Do Bespokes, some of the cleanest AF1's ever made last year at 21 Mercer. They're an incredible nice couple as well, give them a shout sometimes!
May 23rd, 2011 at 6:15 pm
Let the hype begin!!
May 23rd, 2011 at 7:07 pm
FUCK YOU!!!!!!!!!!!!!!!!!!
May 23rd, 2011 at 7:19 pm
Lame all that heat go to waste!
May 23rd, 2011 at 7:36 pm
olive ixs???? YUCK!!
May 23rd, 2011 at 9:06 pm
ShoeZeum looks like a single old man whose whole life is devoted wrapping sneakers in plastic. Somebody please ask him get a life instead!
May 23rd, 2011 at 9:21 pm
Wow! If I could, I would have my ownShoeZeum….I need to play the lotto!!! I didnt know it was in SD thats only an hour fm where I live….wish I could of been there! Big up to JG
May 23rd, 2011 at 10:51 pm
What hype are you talking about?
May 24th, 2011 at 2:28 am
It was a great night for sneakerheads I loved the presentation and set up of everything
May 24th, 2011 at 2:58 am
Big up ya self Jordan!
p.s. jealousy and envy isnt a good look kids
May 24th, 2011 at 6:10 am
This site is about sneakers. And collecting them. He has collected the most. If you hating on him, it begs the question… why are you even here? Dont be jealous jus coz the man got us ALL beat. Respect.
May 24th, 2011 at 8:54 am
its san Diego fool
May 24th, 2011 at 11:24 am
From all the video's I think I've seen everything those guys have seen. Okay now to get some black dunks and throw some paint on them. That's my shoezeum experience, haha.
May 24th, 2011 at 11:45 am
yea okay pal, you watch sneaker videos? wtf is that?? probably take it up the butt from sneakgeekz lmao. Theres no chance in hell youve seen half these sneakers even in video
May 24th, 2011 at 4:44 pm
man these are the shoes he doesnt wear…. imagin what kind of shoes he does wear
May 24th, 2011 at 9:36 pm
he doesn't have me beat, cuz i wear my heat!
May 24th, 2011 at 9:37 pm
if you watched the older videos, he was wearing like dirty shox, certainly not heat
May 25th, 2011 at 12:23 am
great night with TRUE sneakerheads….one experience that will always stay fresh in my memory…
May 25th, 2011 at 2:18 am
actually most of the shoes were retros just large amounts of them. He did have a ton of older shoes that had been worn and a lot of DJ AMs personal collection and almost the entire what the dunk collection. Still though he was missing a good deal of things you would think he would have.Still i was VERY impressed!