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The first report of the return of the Air Jordan IV White/Cement was a not-so-clever hoax that spread throughout the internet, but confirmation of this release comes as no surprise as 2012 marks the 23rd Anniversary of the Air Jordan IV. The last time the White/Cement colorway hit stores was in 1999, just one year after Jordan’s retirement, and in that thirteen year span, you can expect a number of discrepancies between the ’99 and ’12 versions, starting with the logo on the heel. Expect a Jumpman logo prominently featured on the heel, as well as a synthetic leather upper – noticeably of lesser quality than the materials used from years ago. February 2012 is the projected month of this release, and you can certainly expect more Air Jordan IV releases for next year (perhaps an Air Jordan IV Premio?). Let us know if the Air Jordan IV White/Cement is a must-have for you, and stick with Sneaker News for more information as it develops.
Air Jordan IV Retro
White/Black-Cement Grey
308497-103
02/2012
$150
Images via Kixclusive.











June 2nd, 2011 at 1:03 pm
O CRAP…..FINALLY FINALLY
June 2nd, 2011 at 1:05 pm
Oh yeah! That's what I'm talking bout!!
June 2nd, 2011 at 1:10 pm
Shiiiiiiit I went nuts eeing this post!!
June 2nd, 2011 at 1:11 pm
YES!
June 2nd, 2011 at 1:11 pm
Can't wait for these. Next year will be a great year like 2011 will be
June 2nd, 2011 at 1:14 pm
FUK YEA!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
June 2nd, 2011 at 1:14 pm
Cant fuckin wait love the 4's
June 2nd, 2011 at 1:15 pm
Can't Wait!!
June 2nd, 2011 at 1:15 pm
Yup
June 2nd, 2011 at 1:15 pm
Yea boiy can't wait must copp for me I need 99 retros in a 9.5
June 2nd, 2011 at 1:15 pm
These
June 2nd, 2011 at 1:22 pm
FInallyyyyy.Give me two pair please in size 10
Top 3 Jordan IMO.
June 2nd, 2011 at 1:25 pm
Finally they are coming back! This has always been one of my favorite Jordans.
S/N you know what this means? 2012 will be a year of IVs! Hopefully we can get some VIIIs too and it will go down as one of the greatest years in history.
June 2nd, 2011 at 1:26 pm
Expect a Jumpman logo prominently featured on the heel, as well as a synthetic leather upper – noticeably of lesser quality than the materials used from years ago … of course, but this shoes is hot !!! its gonna be another big hype for any sneaker freaker like us !!!
June 2nd, 2011 at 1:26 pm
Year of the 4's in '12… More OGs please!
June 2nd, 2011 at 1:27 pm
man i remember when my boy copped these in high school everyone was sweatin dem i was heated i couldnt get them,i got the all black ones though that still didnt make up for it,less quality or not these are a must have!
June 2nd, 2011 at 1:27 pm
Holy Grail!!!!!!!!!!!!!!
June 2nd, 2011 at 1:28 pm
awww man im ready to turn Gay over these!! they need to up the price alittle im a hate seeing the whole world rocking these
June 2nd, 2011 at 1:28 pm
the shape and materials are gonna be complete shit.
4's are one of the most ruined retros ever
if all jb customers stoped buying j's for a whole year maybe we might get our point across.
If nike/jb doesn't want to give us good shoes then we shouldn't give them our good money.
They should take "quality inspired by the greatest player ever" off the 12's cuz thats no longer the case
June 2nd, 2011 at 1:29 pm
I couldn't believe my eyes at first. Can't wait to see the potential upcoming CWs.
June 2nd, 2011 at 1:31 pm
mark your calendars!!!
June 2nd, 2011 at 1:32 pm
It's about time. Easy pickup
June 2nd, 2011 at 1:33 pm
this might be a joke calm down ppl wait till they are confirmed
June 2nd, 2011 at 1:43 pm
till makaveli return its all on these..
June 2nd, 2011 at 1:44 pm
Love the 4's, copping these as soon as they drop!!!!
June 2nd, 2011 at 1:46 pm
I have a funny feeling that JB has more tricks up their sleeves that its gonna get even more serious!!! I'm sensing that the rumors from last year are gonna come true!
June 2nd, 2011 at 1:47 pm
im so coping like 4 pairs like for real i have the og nike ones i want them now
June 2nd, 2011 at 1:49 pm
More like year of the 4's and 10's.
June 2nd, 2011 at 1:53 pm
Yessirrrrrr, bring them on. I'll get these over the 3 cement's.
June 2nd, 2011 at 2:00 pm
bout dam time JB!! gettin tired of dis 3 year rotation yall got goin on, bring out some shit we aint seen in a while!!
June 2nd, 2011 at 2:04 pm
Damn everybody looked at me crazy at work- I started jumping and screaming haha…
But 2/2012 is a looooong way from now, I can wait though.
June 2nd, 2011 at 2:05 pm
Can I get the Oreo 4's or the undefeated 4's :'(….. Will cop these in the mean time tho chea!
June 2nd, 2011 at 2:07 pm
Must cop for sure!…cant let these pass. JB stepping up for 2011/12, release the black cement 4s n its a wrap
June 2nd, 2011 at 2:14 pm
Synthetic leather upper??? What the hell is that shit? Loved the original, but I don't think I could pay $150 for a plastic shoe unless it was a foamposite. SMH
June 2nd, 2011 at 2:24 pm
A must COP!!!!!!
June 2nd, 2011 at 2:25 pm
SEXY!!!!!!
June 2nd, 2011 at 2:33 pm
One of my grails; would like to see full grain leather, though.
These take me back to junior high, when collecting sneakers wasn't "cool" — back then i had a pricey "problem", according to moms. She still kept me laced, however. Now that i'm an old ass sneakerhead, I can buy whatever I want. The wifey doesn't complain, but i do still have a "problem"
June 2nd, 2011 at 2:35 pm
"less quality or not these are a must have!"
- thats how u known jb owns your balls
June 2nd, 2011 at 2:35 pm
FINALLLYY!!
June 2nd, 2011 at 2:48 pm
Higher price? Lower quality?……uuuuuuuuummmmmmmmm….No thanks
June 2nd, 2011 at 2:51 pm
Crap!!! No joke. Soda went up my nose when I saw this. LOL! Look forward to picking these up.
June 2nd, 2011 at 2:56 pm
The banned, the Vs, the concords now these Omg I'm beyond excited all shoes I grew up haven as a youngster.
June 2nd, 2011 at 2:57 pm
you think you gonna get ppl who dont really know about kicks or really scrutinize their kicks like some of yall complaining ass folks do, to stop buying one of the most known sneaker brands in the world? why do you think they changed the materials to lesser quality? cuz they know the majority of ppl will buy it anyways. believe it or not, we sneaker collectors and sneaker heads are a small percentage of the market. so please, dont worrying about oh this is not og. this wont be og. it will NEVER be og. you want og, get into the mr peabody way back machine and go back to 1999 or 1989. Meanwhile I will be copping like 4 or 5 pairs and saving them just incase I gotta wait another 13 years for a retro. Thanks JB.
June 2nd, 2011 at 2:58 pm
aquas
June 2nd, 2011 at 3:00 pm
just the oreos please, keep the undefeated's rare
June 2nd, 2011 at 3:01 pm
My heart just stop. Two pairs for sure!!
June 2nd, 2011 at 3:18 pm
OH SHIT! Now that is what I am talking about.
June 2nd, 2011 at 3:18 pm
turn gay lmaoRotfl
June 2nd, 2011 at 3:23 pm
COPPED
June 2nd, 2011 at 3:30 pm
:'] Thank you ! I don't even care about the quality of material anymore. It's not like it was going to get any better. I'm not the one to complain about retros & quality. Just happy to see a classic shoe return. Too excited about these though. Deff cop for me.
June 2nd, 2011 at 3:33 pm
Just one gigantic problem
odds are some resellers (like people on ebay, flightclub, etc.) are going to charge at least 2.5 times over retail especially if you rock sizes between 10.5-13 (which is essentially a fight to the death)
June 2nd, 2011 at 3:53 pm
i'm gonna cop 3 pairs, one to rock right away and 2 to stash in the collection so i can bust'um out in 2 years crisp and be like o yeah i'm on my shit lol
June 2nd, 2011 at 3:55 pm
these are my grails…def cop multiple pairs hopefully
June 2nd, 2011 at 4:04 pm
Must cop for me since seeing them in Do The Right Thing. Could afford them in 99; ill def get em this time around.
June 2nd, 2011 at 4:06 pm
top 3 jordan of all time for me.Thankyou
June 2nd, 2011 at 4:07 pm
OH YES!!!!!!!!! I WILL COP!!!!!
June 2nd, 2011 at 4:11 pm
is anyone selling deadstock jordan 4s from 1999
June 2nd, 2011 at 4:13 pm
im sorry yal needa clam dowwn cuz these aint even that nice they alright all yal are just hype beast dat wanna buy them cuz they the og colorway and ogs yal lame as hell & most of yal r only happy they coming out so you can stick them inna back of a closet and look at them once inna blue moon! lmao!! hahha lames! me i only buy the freshest Jz idc the name if they ogs or wut only if they look good cuz i ROCK MY SHOES LIKE A TRUE **SNEAKER HEAD* I NEED PPL 2 KNOE I ROCK JS not sit em inna closet~ hahha you fake ass sneaker heads smh
June 2nd, 2011 at 4:14 pm
thx JB for 4s now give me the chicago 10s and i can retire from shoe game for good
June 2nd, 2011 at 4:36 pm
one word WOW… these and s0me 8's and 10's JB really knows how to make us wish these weeks and months go by faster! nicee
June 2nd, 2011 at 4:37 pm
I sold a pair for $300 lookin' like it came out yesterday pure white icy netting…..
June 2nd, 2011 at 4:50 pm
These will be MINE!
June 2nd, 2011 at 4:50 pm
Just what Nike wants to hear….it blows my mind that people are willing to accept an inferior quality product for more money.
June 2nd, 2011 at 4:55 pm
That's what you said when you were having sex last night
June 2nd, 2011 at 4:57 pm
o FxCK yes!
Im on 3 pairs easy idc . . Idk when will JB plan on droping these again in the future
June 2nd, 2011 at 5:00 pm
They should retro the Xs. "City Series"
June 2nd, 2011 at 5:11 pm
Fuck yea (aquas) all day
June 2nd, 2011 at 5:21 pm
2012 gon be a crazy year..i gotta feelin da chicago 10's and da last shot 14's r gon be confirmed too..aw dammm!! Its gon be hell loose nex year ..leggoooo!!!
June 2nd, 2011 at 5:32 pm
Im just glad he is releasing these with some space between the other pairs of heat he is going to drop. Dropping heat back-to-back-to-back is not good for my wallet OR my health *__*
June 2nd, 2011 at 5:32 pm
DAMN!!! That's what I'm talking bout. All i need to see now is a official release of the 10s!
June 2nd, 2011 at 5:33 pm
woooooooo bro I understand the excitement but you took this a little to far ahahahaha
June 2nd, 2011 at 5:35 pm
You no sneakerhead if you don't have this!
June 2nd, 2011 at 5:44 pm
These can't come soon enough
June 2nd, 2011 at 5:49 pm
I hope and pray this is a real release and not a quick strike.
June 2nd, 2011 at 5:53 pm
why these gotta drop when snows gonna be on the ground…. hate illinois
June 2nd, 2011 at 5:55 pm
hope they retro the 17's too
June 2nd, 2011 at 5:57 pm
did u read the post???
June 2nd, 2011 at 5:59 pm
yea true, this is just my opinion but i seriously dnt like the undefeated 4's that much, they're ok
June 2nd, 2011 at 6:04 pm
Thinking from a business standpoint, JB has officially destroyed any hope for the flagship Air Jordan 2012. I say this because the flagship model releases in February and given that the WC IV is one of the most anticipated retros ever , I just don't see people buying the flagship model over them. They should wait until March and allow the Air Jordan 2012 a chance to make an impact in the sales arena. From a business standpoint I believe that approach would make more sense. That's just me though.
June 2nd, 2011 at 6:04 pm
And the death of Jordan continue no more please this shit is getting like art,trading cards,and comic books the value keep going down
June 2nd, 2011 at 6:05 pm
shut up, u know youre gettin em too
June 2nd, 2011 at 6:08 pm
i actually got a pair in 9.5 sole swapped tho haha
u can hit me up if u want em jackchalabian@yahoo.com, ill think about it but prob not
June 2nd, 2011 at 6:10 pm
Perfect timing of 2 months so I can re up after my Concords, even though 150 isn't that much.
June 2nd, 2011 at 6:15 pm
so dope i got the 99s and im gonna double up and keep one pair of the 2012 Ds and the other pair ima take that sole and swap it with the 99s. sick.
but what is that convo chat thingy?
June 2nd, 2011 at 6:22 pm
man 2012 is gonna bring out heat, i also hear some 10's are gonna be retroed
June 2nd, 2011 at 6:30 pm
daaaaammmmm! my favorite jordan of all time! i need these,THESE R GONNA BE HOTTER THAN THE CONCORDS!yeah i said it the concords r overrated these are the best jordans of all time!
June 2nd, 2011 at 6:47 pm
Gotta get these . I got these in AFJ4 now i gotta get da retros .
June 2nd, 2011 at 6:57 pm
Yess thank you now I just got to prey if I can see February 2012 now!
June 2nd, 2011 at 7:13 pm
Def gonna be a must have on everybody 2012 list of new pick ups
June 2nd, 2011 at 7:14 pm
Same thing out here in the East coast
June 2nd, 2011 at 7:17 pm
man. cant wait. it'll be a damned shame if these sit like the cement threes did.
June 2nd, 2011 at 7:22 pm
If we don't copp then all the random kids with rich parents will walk into Footlocker will end up taking them.
June 2nd, 2011 at 7:49 pm
Eminem 4s Anyone ??
lls
June 2nd, 2011 at 7:56 pm
thank you lord
June 2nd, 2011 at 8:09 pm
Definitely copping 2
June 2nd, 2011 at 8:22 pm
Well put it this way buddy….you're not going to wear your OG or Early retro kicks forever. They'll eventually crack & crumble. I'd rather spend my money on a pair of retros than spend money trying to restore a shoe over and over cause it'll all add up and cost you more than a retro pair. Idgaf what you say yo. Retros get a thumbs up with me. I'm not a complainer about material. Use some common sense.
June 2nd, 2011 at 8:28 pm
"They need to up the price alittle I'm a hate seeing the whole world rocking these."
Smfh. No words just smfh
June 2nd, 2011 at 8:30 pm
Every leather on J's is now synthetic, it has been for a while. Its un-humane to use real leather. The sad part is you sit there complaining and don't know what you're actually talking about.
June 2nd, 2011 at 8:33 pm
People who still buy J's to play ball in(thats the point of Jordans) Will either cop both, or if they don't know about Retros they'll get the 2012.
June 2nd, 2011 at 9:06 pm
4's 10's 8's and 17's…with a mix of 14 in there…hopefully.
June 2nd, 2011 at 9:09 pm
wayyyy too much to ask for. lmao
June 2nd, 2011 at 9:44 pm
What sense does that make
June 2nd, 2011 at 9:54 pm
Great retro release. sick classic sneaker
June 2nd, 2011 at 9:54 pm
You sound like a dumb clown who the he'll care about about you and what you do. We came on here to talk about j's you sound like you need friends well go on facebook for that my nikka
June 2nd, 2011 at 10:23 pm
Never copped this cw. I def will this time. Wish it would feature some real leather tho
June 2nd, 2011 at 10:50 pm
Hypebeast are going to make it mad hard for the real sneakerheads…damn, welp my girl is just going to have to suck it up for vday lol (not literally…well maybe)
June 2nd, 2011 at 11:44 pm
hell-mother-fuckin-yeah
June 3rd, 2011 at 1:03 am
Let the hype began nd JB retro the pure money IV instead plz
June 3rd, 2011 at 4:17 am
YES!!… ABOUT FUCKING TIME!!!!!!
June 3rd, 2011 at 4:24 am
Thank you baby Jesus….Thank you!!!
June 3rd, 2011 at 8:11 am
Air Jordan Retros are not made to play basketball in…..which is why the quality is what it is. Think about it….who in the NBA wears retro Js habitually during the season?
June 3rd, 2011 at 8:52 am
playoff 13 was my birthday gift to myself, and these will be too next february! now on my radar! i hope they drop the black colorway too coping both if they do
June 3rd, 2011 at 9:31 am
Hell yeah! Great shoe n on a personal note the 4 are all im missin out of the Jordans 1-14 (Call me snob but Im only a fan of the Js mike wore) Cant wait!
June 3rd, 2011 at 1:22 pm
he also wore the 17 and 18
June 3rd, 2011 at 1:47 pm
DOPE SHiT!!!!!!!!!
June 3rd, 2011 at 1:50 pm
OMG thank you Lord!
June 3rd, 2011 at 3:22 pm
Well put it this way buddy….you're not going to wear your OG or Early retro kicks forever. They'll eventually crack & crumble. I'd rather spend my money on a pair of retros than spend money trying to restore a shoe over and over cause it'll all add up and cost you more than a retro pair.
June 3rd, 2011 at 7:11 pm
Ur clown bro,when u have get ignorant and say what u r THEN ODDS R UR NOT.I'm not even gonna go thru all the dumb shit u said I don't have time UR JUST A CLOWN
June 3rd, 2011 at 7:19 pm
Me TOOOOOOOOOO but it's i-viii x-xiv xvii xviii
June 3rd, 2011 at 11:23 pm
i think i just jizzed in my pants o_O
June 4th, 2011 at 11:54 am
i need em!!!
June 4th, 2011 at 2:11 pm
Fag
June 4th, 2011 at 2:12 pm
They are confirmed dumbass
June 4th, 2011 at 4:51 pm
NO!
June 5th, 2011 at 3:24 pm
JB keeps raping my wallet…
June 6th, 2011 at 2:05 am
this is true he wore the low top 17's after coming out of retirement playing for the wizzards
July 9th, 2011 at 6:09 am
Guys, I got a genuine pair never worn from 1999, UK size 8…any idea what these bad boys are worth?….I had an original pair in 89, bought 2 pairs when they got re-released in 1999 wore one pair to death and still have these ones in the box never been on my feet or anyone elses, they're looking fresh to death!
July 23rd, 2011 at 12:47 am
Gonna be my first pair of 4's