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By John K. · Published Jun 02nd, 2011
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What you’re witnessing is ‘Athlete’ LeBron in the NBA Finals, but remember that he has three other personas that make up LeBron James as a whole. One of four identities is ‘Business‘, and it appears that the current king of Miami will get in that tricky game as he plans on opening up a new retail store in the area. The store, called ‘UNKNWN‘, will be a footwear and apparel boutique carrying some exclusive items from A.P.C., Original Fake, and of course, a Nike Tier Zero account (perhaps some sick Nike LeBron releases?). Stick with Sneaker News for more information as it develops as ‘UNKNWN’ is currently set to open its doors during the upcoming Fall 2011 season.
20 Responses to “LeBron James Announces ‘UNKNWN’ Retail Store in Miami”
June 2nd, 2011 at 3:17 pm
he might need to wear that fake afro every game instead of pushing his head band back everytime his hair line goes further back
June 2nd, 2011 at 3:20 pm
Smart move. I figured an athlete would catch on by now. Sneakerheads are here to stay!
June 2nd, 2011 at 3:35 pm
smfh lebron isnt king on miami wade is!
but this is tight af
June 2nd, 2011 at 4:39 pm
If they don't have a Jordan account, then this is going to be a big BUST. The only way this place will stay in business if they release the South Beaches every week, really the only Lebron sneakerheads are sought after. Not many of my friends that go to Miami retail spots necessarily go there to buy designer clothing. It might help if they also sell sb's, because there is only one in existence in South Florida. I never thought I would say this, but Lebron, YOU NEED TO GET UP ON GAME !
June 2nd, 2011 at 4:48 pm
,Lol That headband aint hidding sh!t….
June 2nd, 2011 at 5:33 pm
If he was smart he would open a location in the heart of cleveland you know how much revenue he'd make?
June 2nd, 2011 at 5:50 pm
Dont matter if you believe this man or not. Hes 100% correct.
June 2nd, 2011 at 5:55 pm
Why would you thumbs down the truth
June 2nd, 2011 at 6:00 pm
yo whats that store called? the one that sells SBs in south florida??
June 2nd, 2011 at 6:23 pm
Werd…
June 2nd, 2011 at 6:32 pm
none cuz hes hated there
June 2nd, 2011 at 6:33 pm
M.I.A Skate Shop
June 2nd, 2011 at 7:08 pm
thats wat im trying to say
June 2nd, 2011 at 7:46 pm
Lebron is a freemason look at his hand and google it
June 2nd, 2011 at 8:15 pm
he looks like michael jackson in that pic
June 2nd, 2011 at 8:52 pm
Nobody cares. Keep that for a Worldstar Hip Hop post. NOT SNEAKERNEWS!!!
June 2nd, 2011 at 9:01 pm
There are way more lebrons sought after than the south beachs. your buggin.
June 2nd, 2011 at 10:27 pm
hell all the money labron got, he can buy a new hairline anytime he want.. look at jamie fox! lol!
June 3rd, 2011 at 12:25 pm
i like how he swiped the idea for the name from undftd… just take the vowels out son!
June 5th, 2011 at 10:02 pm
south carolina never gets anything :/