Nike Presents: HYPERFUSE – Performance Driving Aesthetic

June 6, 2011 BY / 0

RATE THIS
0.00 / 5 (NO VOTES YET)
RATE THISRATE THISRATE THISRATE THISRATE THISRATE THISRATE THISRATE THISRATE THISRATE THIS
Loading...Loading...

“It took us about two years to pick out the right balance of heat and pressure.”

From the results we’ve enjoyed since the Nike Zoom Hyperfuse debuted on Rajon Rondo’s feet last postseason, we’d have to say that the time Shane Kohatsu spent in the Nike Innovation Kitchen was well worth it.  Kohatsu takes us on an inside look at the process of creating Hyperfuse, including an in-depth examination of how Hyperfuse construction eschews traditional stitching and gluing in favor of a heat bonding process that results in a one-piece upper.  It’s a natural place for Nike Sportswear Innovation head Ben Shaffer to come in and explain the virtues of the material with regard to its aesthetics.  Shaffer describes how the Hyperfuse’s unique translucent layers allows a huge variety of gradients and requires a different mindset when planning a colorway.  Click through to see the entire video and let us know if, much like learning how to play an instrument confers the ability to enjoy classical music, this video gives you a new appreciation for the upcoming Nike Sportswear Hyperfuse hybrids. via HB

 eBay Marketplace Logo "Pharrell Human Race adidas NMD " "nike zoom hyperfuse"
view all 897 items on ebay
disclaimer
Loading...

Filed under: Basketball Hybrid Promo Upcoming Sneakers

0 comments
New Videos

Subscribe to the Sneaker News Youtube Channel

latest posts
Loading...
Load more posts

Get the latest news and releases to your inbox

New Videos

Unboxing the Pharrell Human Race NMD by SneakerNews

The "Air Jordan" jet at the Air Hanger by SneakerNews

Popular Posts

662131

The "Triple Black" adidas Ultra Boost Uncaged Just Restocked by Zack Schlemmer

662127

Two Upcoming "Olympic" Air Jordans Get An Early Limited Release by Zack Schlemmer

662038

First Look At The Air Jordan 3 "True Blue" Retro With Nike Air by Zack Schlemmer

661646

Sneakers Releasing This Weekend - July 23rd, 2016 by Patrick Johnson

628765

The Air Jordan 5 With Nike Air Is Already A Frontrunner For Best Jordan Of 2016 by Patrick Johnson

Top Categories

  • Select Category

Archives

Sneaker Archive

MENU