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By Aaron Hope · Published Jun 21st, 2011
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If you’re in the habit of watching TV (and especially online episodes), chances are, the first few bars of Big Sean’s ‘I Do It’ are burnt into your mind along with images of the aptly named adidas adiZero Crazy Light. In the TV spot, NBA MVP Derrick Rose tells you to remember the number 9.8, and not just because the Chicago Bulls were 7 wins away from a title. It’s actually the shockingly slight weight of a size 9, an accomplishment whose cutting edge construction fits the futurism captured by this track’s bulbous synth notes. Click through to see the ‘What’s in a Number’ remix and stick with Sneaker News for the latest from adidas Basketball.
FILED IN: Adidas · Basketball · Collaboration · Promo
TAGS: adidas adiZero Crazy Light, Big Sean, Derrick Rose
TAGS: adidas adiZero Crazy Light, Big Sean, Derrick Rose
5 Responses to “Big Sean x adidas x Derrick Rose”
June 21st, 2011 at 11:48 am
adidas can suck my balls
June 21st, 2011 at 12:12 pm
big sean is too soft for DRose lol. but nah i still fuck with it
June 21st, 2011 at 12:55 pm
WACKTASTIC!
June 21st, 2011 at 3:10 pm
quit hating, big sean is one of the best young rappers on the scene right now
June 21st, 2011 at 3:42 pm
even if thats the case(which i dont agree with), that doesnt take away from the fact that this "commercial" is wack…