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Please ignore the Pavlovian urge to scramble around looking for loose change on your way to run outside and down the street until you find it. That sound you hear in the video after the jump isn’t coming from your local ice cream man, but rather Nike Sportswear’s ‘Always On’ initiative roaming the streets of New York (NJ plates, though, interestingly enough). What kind of delicious treats come in an NSW ice cream truck, you might ask? It’s a good question, and one that will be answered as the Always On Ice Cream Truck makes its runs in the proximity of a variety of prominent parks and events starting this Friday, June 24th and stretching into late August. Grab a push pop and get comfy, then click through to see the teaser video and stick with Sneaker News to see what kind of goodies might pop up.
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12 Responses to “Nike Sportswear Ice Cream Truck”
June 22nd, 2011 at 11:17 am
Cool concept. I hope they don't get jacked in the wrong hood….lol..
June 22nd, 2011 at 11:55 am
this is so sick!!!!!!
June 22nd, 2011 at 12:22 pm
that is fucking awesome!!!!
June 22nd, 2011 at 1:05 pm
the bus has the southbeach colorway! lol
June 22nd, 2011 at 1:44 pm
Is that big worm driving that truck
June 22nd, 2011 at 1:48 pm
need those foams!!!!!!
June 22nd, 2011 at 1:50 pm
Dope should have these in every city
June 22nd, 2011 at 4:19 pm
soo this friday will b seeing the icyytruckk in the city? lol location on exact place itlll be at?
June 22nd, 2011 at 9:02 pm
i woulda liked to see some nyc themed colorway for the truck but nevertheless the south beach colorway is hittin
June 22nd, 2011 at 11:47 pm
WHY DOES THAT BITCH HAVE A JERSEY LICENSES PLATE….hmmm dont lie to tha ppls nike.
June 23rd, 2011 at 12:32 am
Ice Truck Will Be At Dyckman Basketball Tournament and will be releasing foamposite and some special AF1s
July 6th, 2011 at 12:03 pm
heard they gonna relaease a very limited number of AF1's by street artist DAMMNICE! http://tinyurl.com/6fctw8b