In 1999, Jordan Brand unveiled the Jordan 3 Percent, a Team Jordan shoe that signified Michael Jordan’s unparalled work ethic and training regimen. The ‘3 Percent’ comes from body-fat count that Michael maintained during his playing days, an astounding state of physical fitness which has had a direct result in six of his NBA Championships. In July, Jordan Brand will re-release the Jordan 3 Percent with some changes – namely the visible Max Air unit on the heel and redesigned upper detailed etchings on the midsole. Three colorways will drop next month – Black/Red, White/Grey/Blue, and White/Black/Gold – so continue reading for a thorough look at all three and let us know what you think of the new Jordan Alpha 3% Hoop.
Jordan Alpha 3% Hoop
John Kim
June 23, 2011
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