Under Armour Signs Kemba Walker
Kemba Walker was undoubtedly the biggest story of the 2011 NCAA March Madness Tournament as well as the Big East Tournament, as he led UConn to Conference and National supremacy with his lightning-quick speed and scoring prowess. His big-game presence got him drafted in the lottery segment of the 2011 NBA Draft, heading to the Charlotte Bobcats – a franchise partially owned by Michael Jordan. On Sneaker News, Kemba Walker made his presence known with his in-game Air Jordans, as he was prominently featured in our NCAA Feet: Toe-to-Toe segments, so many UConn and Bobcats fans were excited about the prospect of Kemba being an Air Jordan and Jordan Brand poster-child.
The possibility of Walker joining the ranks of Dwyane Wade, Carmelo Anthony, and Chris Paul in the Jordan Brand athlete fraternity were rather slim, and in a somewhat surprising marketing move, Under Armour snatched up the standout guard and signed him to a multi-year deal, though terms of the agreement were not disclosed. Walker joins fellow back-court phenom Brandon Jennings at the forefront of the Under Armour Basketball movement, and he was quick to defend his allegiance on the worldwide social media platform known as Twitter, claiming that he and Under Armour are “gon be ON” . Will Michael Jordan be okay with Kemba rocking the UA instead of the AJ? Let us know what you think. via CNBC/SLAM.